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14 Sneaky, Everyday Things That Throw Women Off Their Diets (PHOTOS)

Post by Maressa Brown. Cookies, egg nog lattes, Netflix binges... This season is brimming with pleasures that could throw even the most self-disciplined weight watcher off track! But the fact is, no matter what day of the year it is,...Show More Summary

The Diet Derby: Comparing Atkins, Weight Watchers, Zone, and South Beach

Dr. J looks at two research studies that evaluated other studies on the effectiveness of popular diets over time. His conclusion: Whatever diet you follow, within reason, will work if you can stick to it. The Diet Derby: Comparing Atkins, Weight Watchers, Zone, and South Beach is a post from:

Why January Is a Crucial Month for Weight Watchers International, Inc.

Weight Watchers' stock price could get a big boost -- or take a pounding -- based on the company's performance in the month when millions of Americans vow to lose weight.

The 25 Most Popular Diets of 2014: The 17 Day Diet Dominates Weight Watchers and Jillian Michaels Once Again

It’s time to reveal our 2014 Most Popular Diets List, and this one even threw some surprises our way. It’s the seventh annual publishing of our list that started in 2008, and one of the few curated exclusively by the readers. That’s right, we use your traffic behavior throughout the year to determine which diets, [...]

How Weight Watchers Is Using People-Powered Marketing and Winning

Last month at the WOMMA Summit, Crowdtap and Weight Watchers shared their experience working together to put “people-powered marketing” to use. Both organizations are seeing results. And why shouldn’t they? Millennials love brands more...Show More Summary

Our Complicated Relationship with Food

Weight Watchers came out with a new ad campaign and I love it! They really nail all the emotions that lead me to eat for sure. If you’re … happy sad angry down mad bored lonely sleepy guilty stressed … eat a snack. My favorite line in the commercial is: If you’re human, eat your [...]

Two patient result letters: Which one did this physician send?

Middle-aged lady, twenty pounds overweight. Doing everything I can, doctor. Everything imaginable. Diet: I eat practically nothing. Exercise: all the time! Weight Watchers doesn’t work. Jenny Craig, South Beach, the Zone; I’ve tried it all. Nothing works. Have to lose weight. Have to lose weight. Yada, yada, yada. Continue reading... Your patients are rating […]

Fitbit is teaming up with Weight Watchers

Fitness trackers are designed to help you get fitter and see how much activity you’re doing on a daily basis. That’s bound to be incredibly useful for someone who is trying to lose weight, and to make it that bit easier Fitbit has announced that it is teaming up with Weight Watchers. Show More Summary

W+K Portland Launches First Work for Weight Watchers

W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (whose...Show More Summary

Weight Watchers takes unusual approach with new ad

Our relationship with food is a complex one, as this new ad for Weight Watchers from Wieden + Kennedy Portland points out...

Advertising: Weight Watchers Serving Up Understanding to Those Who Eat Their Feelings

Weight Watchers is taking a celebrity-free approach to advertising with its new campaign, focusing on people’s tendency to seek solace in calories.

Diet brands may not matter: study

In a new review of randomized controlled trials, people on the Atkins, Zone, and Weight Watchers diets all lose a similar amount of weight over the first year and gain some back later on.

Hunger Strike: Jolly Fat Man Charles Barkley Claims He Won’t Eat Until The Lakers Win A Game [Video]

Who needs Weight Watchers when you got the Los Angeles Lakers? Charles Barkley Won’t Eat A Meal Until The Los Angeles Lakers Win A Game Via CBSSports NBA legend and “Inside the NBA” studio personality Charles Barkley started off the

Ask Roni: Should I Join Weight Watchers?

I know you’ve probably gotten asked this question a lot of times but I’m really, really struggling on the eating front. Somehow I feel I can manage to do the exercising but the eating right is really, really hard. I’m so low on motivation and feel so disgusted with myself, I just hate it. [...]

The incredible shrinking Sharpton

Sharpton has shed 60% of his much-mocked weight — and he did it without surgery, diet pills or a single Weight Watchers meeting.

New Pear Bureau ads stress ripeness, sweetness

Pear Bureau Northwest is launching a print ad campaign for USA Pears in Bon Appétit, Cooking Light, Every Day with Rachael Ray, Weight Watchers Magazine, and Food Network Magazine.

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