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Chobani and Michel Gondry Break Into Organic Song in Wieden + Kennedy’s Debut Brand Campaign

America's top Greek yogurt brand has a fresh new message to share with the world: All we need is love... and fruit. Lots of fruit. After launching a couple of product-centric ads earlier this year, Chobani debuted its first big brand campaign from new creative agency of record Wieden + Kennedy and director Michel...

Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years

Wieden + Kennedy today announced a round of promotions and added a new member to its global management team. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer. He will report to president Dave Luhr and work closely with global chief creative...

W+K’s Easter Egg Hunt for Milka Chocolate Is Hunger Games but With a Soft, Gooey Middle

While we're on the subject of the modern merits of literature, Milka has released its first cross-European Easter campaign, "All for One," a name inspired by The Three Musketeers. Created by Wieden + Kennedy Amsterdam, the ad features a trio of kids engaged in one of the funnest and most vicious activities of childhood--the annual...

W+K’s New Music Video for Portugal The Man Is an Interactive Toolkit for the Resistance

Alaskan rock band Portugal The Man just released its long-awaited music video for the single "Feel It Still." And with help from Wieden + Kennedy, it's made the experience a lot bigger than ear candy: It's a social justice tool. Directed by Ian Schwartz and fourclops ::) via Prettybird, the video is packed with Easter...

Honda Likens Its Engineering to a Thrilling Rock Climb in This Eye-Popping Civic Ad

The new Honda Civic isn't just a car. It's a gorgeous towering sandstone formation. At least, the daring engineering that went into designing it is akin to free-climbing a giant cliff, promises a new U.K. ad from Wieden + Kennedy London. A young woman--British climber Imogen Horrocks--starts on a ladder up the rock face, before...

What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, "Opportunity does not discriminate." In the background, Alicia Keys croons, "Change is gonna come." With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and...

ESPN will create new digital videos for SportsCenter brand

2 months agoSports : Awful Announcing

ESPN may have parted ways with the company that produced their famous series of “This is SportsCenter” commercials (Wieden & Kennedy, heading to Fox Sports) but that doesn’t mean they’re scaling back on original videos to support the SportsCenter brand. Show More Summary

Wieden+Kennedy Bags PETA Award for Old Spice Ad’s CGI Gorillas

Real animals used in commercials are often scared, confused, and even physically harmed, but in “Jungle Hero,” Old Spice‘s latest ad campaign—in which the brand’s Legendary Man learns to... The post Wieden+Kennedy Bags PETA Award for Old Spice Ad’s CGI Gorillas appeared first on PETA.

How to Build a Winning Progressive Infrastructure

(Photo: Alex Milan Tracy/Sipa USA via AP) People attend the opening of the "We the People" exhibit hosted by Wieden Kennedy in Portland, Oregon, on February 2, 2017. The exhibit features protest signs from recent social justice marches. W hen you’re in the midst of multiple constitutional crises, it’s hard to focus on the future. Show More Summary

Wieden + Kennedy Could Be the Perfect Match for Fox Sports After Spending 25 Years With ESPN

Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency's New York office will run the business, with the relationship beginning immediately. This news marked the end of an era since W+K...Show More Summary

“This is SportsCenter” creators will now make ads for Fox Sports

3 months agoSports : Awful Announcing

Unless you are a hardcore follower of the sports media, the name “Wieden & Kennedy” might not mean much to you as a sports fan. However, you are almost guaranteed to have seen their work numerous times over the years. The company isShow More Summary

Bud Light Raises a Beer to Bromances in New 'Famous Among Friends' Spots

Bud Light is paying homage to friendship with new a campaign from Wieden + Kennedy New York, which debuts the tagline, "Famous Among Friends." The 30- and 60-second spots, "Between Friends," depict big and small moments over the history...Show More Summary

Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous Among Friends," from its creative shop, Wieden + Kennedy in New York. The 60-second spot is part ofShow More Summary

'I'm Alpha Male Adjacent.' Neil Patrick Harris on Why He's Still Doing Ads for Heineken Light

3 months agoMarketing / Advertising : AdFreak

It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including,...Show More Summary

Joan Hires Its First Senior Creatives as It Eyes Being More Than a 'Female-Run Ad Agency'

Joan scored one of the 2016's most prominent boutique-agency launches last May, when former Wieden + Kennedy creative director Jaime Robinson, and Ogilvy and Refinery29 veteran Lisa Clunie joined forces to provide clients with a "more...Show More Summary

KFC Is Bringing Gaming To Instagram With A Football Challenge

Ahead of the Super Bowl, Wieden + Kennedy has devised a clever way to turn the social platform into a game

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