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Gap Uses Instagram Videos to Remind Users that ‘Spring Is Weird’

Spring has sprung, and Gap marked the occasion with a \"micro-series\" of one-dozen 15-second Instagram videos. The apparel retailer developed the \"Spring Is Weird\" campaign with creative agency Wieden+Kennedy New York, and the micro-series...Show More Summary

Weight Watchers Breaks Up with Wieden+Kennedy

A perfectly timed Friday dump that went live after everyone had left their respective offices last week revealed that Wieden+Kennedy did not turn out to be the agency Weight Watchers needed to regain its self-confidence. WW had beenShow More Summary

Nike’s ‘Just do it’ slogan inspired by last words of killer facing firing squad

last weekNews : The Raw Story

Nike’s advertising slogan, “Just do it” – hailed as “arguably the best tagline of the 20th century” – was inspired by the last words of a killer facing execution. Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, described during a conference last month in South Africa how he came up...

Verizon to Consolidate More of Its Agency Work

Approximately two months after adding Wieden+Kennedy to its roster in order to refresh its creative campaigns, Verizon has gone through another round of agency consolidation without a pitch. This move concerns the company’s Sponsorship/Entertainment...Show More Summary

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities—the...Show More Summary

W+K and Delta Comfort Frequent Fliers in New Campaign

It’s hard not to think of Edward Norton in Tyler Durden/Fight Club work mode when watching this new :60 spot from Wieden + Kennedy New York for Delta. The ad, clearly pitched to frequent flyers, demonstrates the life of an exasperated traveling businessman. Show More Summary

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration of a commercial. "You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur says. Show More Summary

W+K Amsterdam Names Blake Harrop Managing Director

Wieden+Kennedy Amsterdam announced the appointment of Blake Harrop as managing director, replacing Clay Mills, who left for an opportunity in the UK. Harrop will join Executive Creative Directors Eric Quennoy and Mark Bernath, who took over in 2010. Harrop arrives from W+K Tokyo, where he has served as managing director for four year. Show More Summary

W+K Amsterdam Tells One Man’s Life Story for Booking.com

The latest campaign from Wieden+Kennedy Amsterdam for client Booking.com goes well beyond the service of booking a hotel itself and tells the story of (most of) one man’s life starting with the fateful moment he decided to use the service. Booking...Show More Summary

Booking.com Follows the Crazy Life of a Booking Hero in W+K's New Campaign

Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the perfect accommodations helps him not enjoy have a great vacation—it helps him fulfill his destiny. Show More Summary

Woytek Promoted to ECD at Pereira & O’Dell

As expected, Pereira & O’Dell of San Francisco has promoted a veteran to replace outgoing Jaime Robinson, who officially signed with Wieden+Kennedy New York yesterday. Creative Director Jonathan Woytek will be ECD leading the agency’s...Show More Summary

W+K New York Swipes ECD from Pereira & O’Dell

Jaime Robinson is the newest addition to the creative team at Wieden+Kennedy New York. Today, the world’s biggest independent agency announced that Robinson will join its Manhattan office in March as executive creative director; this...Show More Summary

Gap, W+K Anticipate ‘Weird’ Spring on Instagram

While many of us are dealing with the usual Arctic blasts of winter, Gap and Wieden+Kennedy New York are already looking ahead to spring (wishful thinking) with a new Instagram campaign tagged with the fitting title #SpringIsWeird. Essentially...Show More Summary

KFC Signs W+K, Encourages Romanians to Troll Rich Teens

Today in news we missed because of all the Super Bowl nonsense, FCB apparently lost the KFC creative account to Wieden+Kennedy after more than ten years — a period during which the agency produced a wide variety of work for the client. A...Show More Summary

W+K Tackles Trolling for Coca-Cola

As we round up the ads we hadn’t covered before they aired last night, here’s Wieden + Kennedy’s effort for Coca-Cola. In essence, the :60 ad depicts a butterfly effect stemming from a spilled bottle, which serves as a catalyst for bringing...Show More Summary

The Super Bowl Ad That Fed A Million Kids

There was more than one winner in this year's Super Bowl. In fact there were close to a million, thanks to a unique partnership between Jeff Bridges, Squarespace, Wieden+Kennedy and Share Our Strength's No Kid Hungry campaign. Television ads during the Super Bowl are met with as much anticipation as the game itself. Show More Summary

Coca-Cola Teases ‘Make it Happy’ Big Game Ad from W+K

Coca-Cola has released a series of teasers for its “Make It Happy” Super Bowl ad from Wieden + Kennedy which manage to keep the spot a bit of a mystery. In the 30-second “Reactions” (featured above) for example, people are showed reacting...Show More Summary

Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry Crews

2 months agoMarketing / Advertising : AdFreak

Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal Farm, continues the brand's "Get Shaved...Show More Summary

We Hear: Weight Watchers to Run First Super Bowl Ad

This morning we learned that Weight Watchers, which made news last April by leaving McCann New York for Wieden+Kennedy after seven years with the former agency, will run its first-ever Super Bowl ad during this year’s game on February...Show More Summary

W+K, AKQA Amsterdam Start Great Things for Netflix

The Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.” The first spot aims to answer some of its own titular “Big Questions”Show More Summary

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