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ESPN will create new digital videos for SportsCenter brand

ESPN may have parted ways with the company that produced their famous series of “This is SportsCenter” commercials (Wieden & Kennedy, heading to Fox Sports) but that doesn’t mean they’re scaling back on original videos to support the SportsCenter brand. Show More Summary

Wieden+Kennedy Bags PETA Award for Old Spice Ad’s CGI Gorillas

Real animals used in commercials are often scared, confused, and even physically harmed, but in “Jungle Hero,” Old Spice‘s latest ad campaign—in which the brand’s Legendary Man learns to... The post Wieden+Kennedy Bags PETA Award for Old Spice Ad’s CGI Gorillas appeared first on PETA.

How to Build a Winning Progressive Infrastructure

(Photo: Alex Milan Tracy/Sipa USA via AP) People attend the opening of the "We the People" exhibit hosted by Wieden Kennedy in Portland, Oregon, on February 2, 2017. The exhibit features protest signs from recent social justice marches. W hen you’re in the midst of multiple constitutional crises, it’s hard to focus on the future. Show More Summary

Wieden + Kennedy Could Be the Perfect Match for Fox Sports After Spending 25 Years With ESPN

Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency's New York office will run the business, with the relationship beginning immediately. This news marked the end of an era since W+K...Show More Summary

“This is SportsCenter” creators will now make ads for Fox Sports

Unless you are a hardcore follower of the sports media, the name “Wieden & Kennedy” might not mean much to you as a sports fan. However, you are almost guaranteed to have seen their work numerous times over the years. The company isShow More Summary

Bud Light Raises a Beer to Bromances in New 'Famous Among Friends' Spots

Bud Light is paying homage to friendship with new a campaign from Wieden + Kennedy New York, which debuts the tagline, "Famous Among Friends." The 30- and 60-second spots, "Between Friends," depict big and small moments over the history...Show More Summary

Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous Among Friends," from its creative shop, Wieden + Kennedy in New York. The 60-second spot is part ofShow More Summary

'I'm Alpha Male Adjacent.' Neil Patrick Harris on Why He's Still Doing Ads for Heineken Light

It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including,...Show More Summary

Joan Hires Its First Senior Creatives as It Eyes Being More Than a 'Female-Run Ad Agency'

Joan scored one of the 2016's most prominent boutique-agency launches last May, when former Wieden + Kennedy creative director Jaime Robinson, and Ogilvy and Refinery29 veteran Lisa Clunie joined forces to provide clients with a "more...Show More Summary

KFC Is Bringing Gaming To Instagram With A Football Challenge

Ahead of the Super Bowl, Wieden + Kennedy has devised a clever way to turn the social platform into a game

Wieden + Kennedy, Builder of Famous Brand Voices, Seeks New Ways of Talking at CES

LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for a brand, new technologies offer fun new ways...Show More Summary

Equinox's Provocative New Campaign for 2017 Is All About Identity

Equinox still wants you to "Commit to Something." The luxury gym brand has retained its 2016 tagline for this year's campaign from Wieden + Kennedy in New York. This time the print, digital and social campaign, shot again by fashionShow More Summary

TurboTax Will Bring DJ Khaled and Other Big Names to 2017's Super Bowl

Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. Past efforts from the company's agency of record Wieden + Kennedy have starred such disparate personalities as Inside the Actors Studio host James Lipton and the voices of character actors William H. Show More Summary

5 Ways to Make Your Agency a More Interesting Place to Work in 2017

As the recruiter of all talent for Wieden + Kennedy Amsterdam, I see our agency through new eyes every day. Each time I welcome candidates, students or groups through our doors, I get to re-experience it from their perspective. I witness their excitement and, more often than not, their desire to be a part of it. Show More Summary

Wieden + Kennedy Names New Creative Leadership at Portland Headquarters

This week, Wieden + Kennedy Portland announced a new creative leadership team formed by the return of Jason Bagley, the promotion of Eric Baldwin and the departure of Mark Fitzloff. Bagley spent the last eight months as chief creative...Show More Summary

NYC Kids Enjoy a Perfect Day, Thanks to Samsung, in This Relaxed W+K Ad

3 months agoMarketing / Advertising : AdFreak

If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. The spot follows a handful of photogenic New York City kids as they film themselves with...Show More Summary

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