Trend Results : Wieden Kennedy

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Strive On

5 days agoHumor / odd : Neatorama

It began with Pheidippides 2,500 years ago. Now it's your turn. Run. (Video Link) In a powerful ad by the Wieden + Kennedy agency, Nike urges you to keep running. Even if you're dead last in the race, you can finish the race. You can become a runner simply by persisting. -via American Digest

Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to 'Jogger'

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running. Show More Summary

Ad of the Day: W+K's Grand New Delta Spot Is Very Poetic, and a Bit Unsettling

This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a while. It's also either quite inspiring or a bit dismaying, depending on your...Show More Summary

Yoplait and W+K Made the Hangriest Yogurt Ads Yet, Starring Dominic Purcell

For Yoplait, Wieden + Kennedy has moved on from Phoebe Neidhardt to Dominic Purcell, getting the actor to subvert his tough-guy image... and become "A Man of Yogurt." In two new ads (four more are on the way), Purcell extolls the texture and flavor of Yoplait's Greek yogurt. Show More Summary

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy Amsterdam and MJZ director Tom Kuntz—promoting both the beer brand and the Nov. Show More Summary

Twitter Unveils Its First Paid Brand Emoji, and It's for (Who Else?) Coca-Cola

Twitter, Coke and Wieden + Kennedy are clinking ice-cold bottles of Coca-Cola today after teaming up to create the site's first branded emoji that's actually a paid ad placement. If you type #shareacoke into a tweet, two cute little Coke bottles, leaning toward each other in a gesture of multinational commercial affection, will automatically appear. Show More Summary

McCann, W+K, R/GA Win Gold as Clio Awards Unveil Integrated Campaign Winners

David in Miami has added two more golds for Burger King's "Proud Whopper," while three U.S. agencies—Commonwealth//McCann, Wieden + Kennedy New York and R/GA—each won gold in the Integrated Campaign category of the 2015 Clio Awards. The BK work won in Design and Innovative. Show More Summary

Wieden + Kennedy Tells the Entire History of the Internet in a Single Long-Copy Print Ad

The call for entries for the 20th Annual Webby Awards had to be special. So, the organizer—the International Academy of Digital Arts and Sciences—got 20 Webby winners to create their own versions of it, inspired by the theme "The Internet...Show More Summary

Oregon football legends star in an amazing remake of 'Animal House'

More than three decades after it was filmed in Eugene, Oregon, Nike and Wieden + Kennedy remade a scene from the iconic college film (...)

Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon

Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo, America's leading wireless provider debuted "Better Matters," the first full campaign from the agency. Show More Summary

Brace Yourselves, Nike Self-Lacing Shoes Might Arrive in October

Former Art Director at Wieden+Kennedy, Max Erdenberger, teased a possible Nike Mag release

Did Nike Just Reveal Their Back to the Future Powerlace Shoe?

3 weeks agoTechnology / Gadgets : Gizmodo

Does this tweet from a former art director at advertising agency Wieden+Kennedy in Portland show us the first look at a functioning version of Nike’s long promised Back to the Future II powerlace shoes? Hopefully! Read more...

Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway

Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express individuality while still wearing matching uniforms. Show More Summary

Southern Comfort Uses Taiwanese Animators to Burn the Word 'ShottaSoCo' Into Your Brain

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday that goes in a totally new direction—featuring digital...Show More Summary

Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential. Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Show More Summary

Sustainable High Performance: Five Questions With Matt Follows

After spending 20 years in the advertising industry as a multi-award-winning copywriter, commercials director and Creative Director at M&C Saatchi, Wieden + Kennedy, Naked and Clemenger BBDO, Matt Follows retrained as a performance psychologist and clinical hypnotherapist at King’s College London. Fusing his extensive leadership team experience with his psychology [...]

Mindshare Adds Priceline's Booking.Com

Mindshare went up against Wieden + Kennedy to win's media business in the U.S and Canada.The GroupM agency has been tapped to handle media strategy, planning and buying. Measured media spending for in the U.S....Show More Summary

New Honda ad has Senna, Type R, Asimo, and astronauts

Wieden+Kennedy creates a rocket-launch-themed ad for Honda Motor Europe called "Ignition," showcasing Asimo the robot, Formula 1 cars, a plane, and the CR-V. Continue reading New Honda ad has Senna, Type R, Asimo, and astronauts New Honda ad has Senna, Type R, Asimo, and astronauts originally appeared on Autoblog on Mon, 17 Aug 2015 11:15:00 EST. Show More Summary

Ad of the Day: Norm Macdonald Is Colonel Sanders, as KFC Campaign Quickly Gets Meta

Darrell Hammond out, Norm Macdonald in. Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably off-kilter—both reverent and tongue-in-cheek—as the chicken chain's founder. Show More Summary

Ad of the Day: Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

We have "Ignition." That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation. Actually, the metaphors are mightily mixed in the campaign's launch...Show More Summary

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