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Trend Results : Wieden Kennedy


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You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic on a stylized desert set. This dramatically illustrates that the the automaker tests its vehicles at temperatures ranging from -22°F to +176°F. Show More Summary

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and development partners Motim and SoftFacade, is demonstrating the phone's waterproof technology by developing apps designed to be used in and under the water. Show More Summary

'Boxtrolls' Interactive Theater Standee Trolls You With X-Box Kinect

Here's something new at the movie theater: a stand-up display that trolls you. To promote its upcoming film The Boxtrolls, LAIKA studios enlisted integrated ad agency Wieden+Kennedy to create this "magic mirror" standee that uses an X-Box Kinect interface. Show More Summary

Greg Maddux And Tom Glavine Came Up With "Chicks Dig The Long Ball"

3 weeks agoSports : Deadspin

It's been 16 years since Wieden+Kennedy's famous Nike ad featuring Greg Maddux, Tom Glavine, and Mark McGwire, so some of you might actually be too young to remember it. If so, take it in (the rest of us don't mind watching it again): Read more...

We Hear: W+K Signs S7 Airlines

While the agency’s official comment is “no comment”, an anonymous tipster can confirm today that Wieden+Kennedy‘s newest client is S7, formerly known as Siberia Airlines. Never heard of it? It’s the largest domestic airline in Russia,...Show More Summary

Ad of the Week: Citizen K, Better Starts Now

Wieden + Kennedy Tokyo has created this charming film for watch brand Citizen K, which uses a mix of elegant filmmaking and typography to tell the tale of the company's history. The spot is our Ad of the Week.

Lars Ulrich Has the Best Line in the Outtakes From Metallica's SportsCenter Ad

Wieden + Kennedy's latest SportsCenter spot, featuring Metallica, has gotten lots of attention, and almost 800,000 YouTube views, since its debut a week ago. The veteran band visits ESPN HQ and jokes about having no work since New York...Show More Summary

W+K, Three Apologize for ‘Holiday Spam’

Wieden+Kennedy have a clever new spot for U.K.-based mobile provider Three, in which the company makes a timely apology. The 60-second spot sees Three apologize for the rash of “holiday spam” resulting from the company allowing users to utilize their phone in 16 worldwide destinations without any extra cost for calls. Show More Summary

This New Advertising Agency Office Design in New York Puts Work Before Play

The new advertising agency office design for Wieden+Kennedy New York takes the “playground” tone down a notch only to focus on work-related necessities without forgetting aesthetics. Well known for their work with Nike, Wieden+Kennedy New York’s offices were recently updated to suit their employees’ and company’s needs. Show More Summary

W+K NY Rolls Out Pair of Social Campaigns for Heineken

Wieden+Kennedy New York has rolled out two timely social campaigns for Heineken: “#BrazilianNoShow” and “Like for Love.” “#BrazilianNoShow,” as you might have guessed, is a World Cup-related campaign. W+K New York and Heineken are “challenging...Show More Summary

Artist Ryan Heshka's "Mean Girls Club Exhibition"

3 months agoOdd : Boing Boing

Ryan Heshka announces his first solo art installation project, presented by the Wieden + Kennedy Gallery in Portland, Oregon. "For this show, Heshka resurrects his Mean Girls characters: a band of vicious female hoodlums devoid of morality but oozing with feminine pulchritude." Read the rest

Nike Football: The Last Game

Jon Saunders (formerly of Psyop, now at Passion Pictures) directs this action-packed 5-minute short for Nike, featuring the likenesses of Ronaldo, Neymar Jr., Rooney, Zlatan and Iniesta. Credits Client: Nike Agency: Wieden + Kennedy, Portland, Ore. Show More Summary

Watch the Nike Football “The Last Game” Animated Film

In time for the soon to start FIFA World Cup 2014 in Brazil, Nike Football has released its new “The Last Game” animated film. Created by Wieden + Kennedy and Passion, the film “tells the tale of a world where football … Watch the Nike Football “The Last Game” Animated Film is a post by David Fischer on Highsnobiety.

Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad

3 months agoMarketing / Advertising : AdFreak

Coca Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition. A boy bumps into a girl and lets go of a red balloon he's carrying, so he can catch the Coca-Cola she drops, because what better way to charm in a Coke commercial than to save a Coke. Show More Summary

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content

3 months agoMarketing / Advertising : AdFreak

Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set to premiere during Wednesday's season finale of American Idol, came out of a contest announced a few months ago. Show More Summary

Layoffs at W+K Portland

We've confirmed, via agency spokesperson, that a series of layoffs officially hit the Portland offices of Wieden+Kennedy today. In summary: after parting ways with a few unspecified clients, W+K had to make some unfortunate decisions...Show More Summary

Wieden + Kennedy Wasted This Client's Money on Awful Ads, but That Was the Point

3 months agoMarketing / Advertising : AdFreak

Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an ad budget. But when the product is a new TV show that forces traveling...Show More Summary

CP+B Names Spence Kramer Global Managing Director

CP+B's Miami office has a new role and a new name to fill it: Spence Kramer, fresh off running Coca-Cola for Wieden+Kennedy, will be the agency's new global managing director. In his new position, Kramer will work across all eight CP+B offices from L.A. Show More Summary

The World Cup Is All Anyone Wants to Talk About in ESPN's New Ad

4 months agoMarketing / Advertising : AdFreak

If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. Show More Summary

W+K NY Sparks World Cup Convo for ESPN

Wieden + Kennedy New York’s latest World Cup spot is welcome departure from their previous work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked by the World Cup, leading...Show More Summary

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