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Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration of a commercial. "You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur says. Show More Summary

W+K Amsterdam Names Blake Harrop Managing Director

Wieden+Kennedy Amsterdam announced the appointment of Blake Harrop as managing director, replacing Clay Mills, who left for an opportunity in the UK. Harrop will join Executive Creative Directors Eric Quennoy and Mark Bernath, who took over in 2010. Harrop arrives from W+K Tokyo, where he has served as managing director for four year. Show More Summary

W+K Amsterdam Tells One Man’s Life Story for Booking.com

The latest campaign from Wieden+Kennedy Amsterdam for client Booking.com goes well beyond the service of booking a hotel itself and tells the story of (most of) one man’s life starting with the fateful moment he decided to use the service. Booking...Show More Summary

Booking.com Follows the Crazy Life of a Booking Hero in W+K's New Campaign

Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the perfect accommodations helps him not enjoy have a great vacation—it helps him fulfill his destiny. Show More Summary

Woytek Promoted to ECD at Pereira & O’Dell

As expected, Pereira & O’Dell of San Francisco has promoted a veteran to replace outgoing Jaime Robinson, who officially signed with Wieden+Kennedy New York yesterday. Creative Director Jonathan Woytek will be ECD leading the agency’s...Show More Summary

W+K New York Swipes ECD from Pereira & O’Dell

Jaime Robinson is the newest addition to the creative team at Wieden+Kennedy New York. Today, the world’s biggest independent agency announced that Robinson will join its Manhattan office in March as executive creative director; this...Show More Summary

Gap, W+K Anticipate ‘Weird’ Spring on Instagram

While many of us are dealing with the usual Arctic blasts of winter, Gap and Wieden+Kennedy New York are already looking ahead to spring (wishful thinking) with a new Instagram campaign tagged with the fitting title #SpringIsWeird. Essentially...Show More Summary

KFC Signs W+K, Encourages Romanians to Troll Rich Teens

Today in news we missed because of all the Super Bowl nonsense, FCB apparently lost the KFC creative account to Wieden+Kennedy after more than ten years — a period during which the agency produced a wide variety of work for the client. A...Show More Summary

W+K Tackles Trolling for Coca-Cola

As we round up the ads we hadn’t covered before they aired last night, here’s Wieden + Kennedy’s effort for Coca-Cola. In essence, the :60 ad depicts a butterfly effect stemming from a spilled bottle, which serves as a catalyst for bringing...Show More Summary

The Super Bowl Ad That Fed A Million Kids

There was more than one winner in this year's Super Bowl. In fact there were close to a million, thanks to a unique partnership between Jeff Bridges, Squarespace, Wieden+Kennedy and Share Our Strength's No Kid Hungry campaign. Television ads during the Super Bowl are met with as much anticipation as the game itself. Show More Summary

Coca-Cola Teases ‘Make it Happy’ Big Game Ad from W+K

Coca-Cola has released a series of teasers for its “Make It Happy” Super Bowl ad from Wieden + Kennedy which manage to keep the spot a bit of a mystery. In the 30-second “Reactions” (featured above) for example, people are showed reacting...Show More Summary

Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry Crews

Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal Farm, continues the brand's "Get Shaved...Show More Summary

We Hear: Weight Watchers to Run First Super Bowl Ad

This morning we learned that Weight Watchers, which made news last April by leaving McCann New York for Wieden+Kennedy after seven years with the former agency, will run its first-ever Super Bowl ad during this year’s game on February...Show More Summary

W+K, AKQA Amsterdam Start Great Things for Netflix

The Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.” The first spot aims to answer some of its own titular “Big Questions”Show More Summary

Verizon Adds Wieden+Kennedy to Agency Roster

A spokesperson for Verizon confirmed today that Wieden+Kennedy will be the latest member of its extensive agency roster. Details unfortunately remain scant due to the company’s unwillingness to reveal too much of its marketing strategy...Show More Summary

W+K Goes to Mardi Gras for TurboTax

Just over a year ago, Wieden + Kennedy launched its first campaign for TurboTax. Twelve months later, “It’s Amazing What You’re Capable Of” is still going strong, and the agency released part of a new batch of “New Year’s in Mardi Gras”-themed...Show More Summary

W+K New York, Delta Airlines Give Back for Christmas

In the spirit of the season, Wieden+Kennedy’s latest for Delta Airlines launched today. Here’s the story behind the spot: the client followed up on its Fall “No Bag Left Behind” by creating a limited run of the starring bear bag for Children’s Miracle Network. Show More Summary

CP+B Poaches W+K ECD to Run LA Creative

Today in More CP+B News, the agency’s Los Angeles office has found its newest executive creative director in Wieden+Kennedy veteran Kevin Jones. Jones will lead all creative efforts at the office moving forward, and he brings more than...Show More Summary

Paying Homage To Julian Richards, An Irreverent, Demented Master Of Ceremonies Disguised As An Agent

Guest Post by Marni Beardsley, Director of Art Production at Wieden + Kennedy the news spreading around for the last few months of julian richards closing shop was something you desperately hoped to be a silly rumor. even with his talented photographers asking my opinion on new homes and the website now defunct in such […]

How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

3 months agoMarketing / Advertising : AdFreak

Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves. Show More Summary

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