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How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves. Show More Summary

W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. Show More Summary

Weight Watchers takes unusual approach with new ad

Our relationship with food is a complex one, as this new ad for Weight Watchers from Wieden + Kennedy Portland points out...

Chrysler's Using Oculus Rift To Put You Inside a Car As It's Built

2 days agoTechnology / Gadgets : Gizmodo

It seems a test drive just isn't enough to sell customers on a new car these days. So to help promote the new Chrysler 200, the automaker partnered with Wieden+Kennedy Portland, Stopp, and MPC Creative to produce an Oculus Rift virtual reality experience that gives buyers not only a tour of the car, but the process of how it was designed and built. Read more...

W+K Explores Virtual Reality for Chrysler

Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland. But first, this September entry from W+K for client Chrysler is less an adShow More Summary

DigitasLBi, The Eberling Group Showcase Sony

Earlier today, Wieden+Kennedy’s latest campaign for Sony got practical, shining a spotlight of sorts on the company’s many products and the roles they play in turning a creative idea into that thing we try very hard not to call “content.” Here...Show More Summary

W+K, Sony Focus on the Products

Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoingShow More Summary

W+K Keeps Things Short for Gap

Last week we met Wieden+Kennedy’s new work for Gap in the form of family-centric spots directed by Francis Ford Coppola’s daughter Sofia (we were partial to the super-awkward mistletoe scene). The ads were very different than the darker,...Show More Summary

Gap Made a Bunch of Short Art Films, and They're Weird but Very Good

If there ever were a case for injecting fine-art theory into advertising, and vice versa, it's these latest short spots from Gap. The 10 mini-spots, from Wieden + Kennedy New York, promoting the clothing retailer's holiday gift guide, are so odd—but could totally pass as an MFA thesis or be seen at a gallery in Chelsea. Show More Summary

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching "The Other Side," you can press and hold the "R" button on your keyboard to switch between parallel storylines. Show More Summary

W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four...Show More Summary

Honda goes interactive in new ad campaign

Humble dad by day, member of a criminal underworld by night? Then this new interactive ad for Honda from Wieden + Kennedy London and director Daniel Wolfe will be right up your street...

W+K New York and Jordan Go West Looking for Sketch Comedy

Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there). The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Show More Summary

Uniqlo Hires Wieden+Kennedy Creative Director John C Jay

"This was the beginning of a totally new direction and way of thinking for Uniqlo," said Uniqlo founder Tadashi Yanai. Uniqlo just hired one of its favorite collaborators. Read Full Story

W+K Chases the Horizon for Citizen Watches

Today the Tokyo and Amsterdam offices of Wieden+Kennedy debuted the first international campaign for client Citizen Watch, which is not a neighborhood safety group but a producer of premium timepieces. The five-minute spot, which stars photographer...Show More Summary

Here’s How to (Allegedly) Break into Advertising

Jason Scott, who has worked as an integrated creative at Wieden+Kennedy London for the past year, knows how to get into advertising. How do we know that he knows? Because he’s created a related “single-serving site” page in the style...Show More Summary

We Hear: Hill Holliday, W+K Discussing Merger?

“We hear” may not be the most appropriate category for this post; “we see, on Twitter” would be more accurate. But it certainly looks like Karen Kaplan, CEO and chairman of Boston’s Hill Holliday, met with Wieden+Kennedy managing director Tom...Show More Summary

W+K and Drew Brees Interview a Robot for Old Spice

Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice. The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an...Show More Summary

Meet the Adman Who Really, Really Likes Laughing at Adolf Hitler

3 months agoMarketing / Advertising : AdFreak

Anyone who knows Jim Riswold knows he has a bit of a Hitler obsession—or more specifically, an obsession with making the Nazi leader look stupid through art. Speaking to Vice in 2011, the legendary Wieden + Kennedy copywriter explained: "Bad guys don't mind being called bad guys. Show More Summary

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads?

3 months agoMarketing / Advertising : AdFreak

As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most tired cliches in advertising or if they're skewering it. Show More Summary

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