Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead creative agency after a competitive review. The Norwich,...Show More Summary
Carlaw spent 9 years with Wieden + Kennedy.
If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London. The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking. Show More Summary
Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews as the star of Wieden + Kennedy's high-profile ads for theShow More Summary
Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than...Show More Summary
Nike is out with its latest ad from Wieden + Kennedy Shanghai, and it's not just a celebration of sports. It's a celebration of freedom. A lyrical and spontaneous picture of athleticism takes center stage in the remarkable 90-second spot, titled "The Next Wave," as the camera's focus flows through city streets from one sport to another. Show More Summary
Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to make a U.S. men's national team, to Sister Madonna Buder, aka the "Iron Nun," the brand has released several films showcasing athleticism. Show More Summary
Chris Mosier, the first transgender athlete to make a U.S. national team, is the star of Nike's latest 30-second spot. The effort, from Wieden + Kennedy in Portland, is part of the company's "Unlimited" series, which is timed to theShow More Summary
Powerade pulls no punches whatsoever in this spot from Wieden + Kennedy Portland starring 19-year-old amateur boxer and U.S. Olympian Shakur Stevenson. As an official Olympics sponsor, Coca-Cola can avoid the complex maze of U.S. Olympic Committee regulations preventing businesses from sharing in that international glory. Show More Summary
Samsung wants Americans to know that its new phone, the Galaxy Note 7, will work just as hard as they do. During the Olympics' opening ceremony, the company will debut a new 90-second spot from Wieden + Kennedy in Portland featuringShow More Summary
First spot promoting the network's new fantasy football app.
The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too. Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi, and Mo Farah. Show More Summary
A former Wieden+Kennedy employee says the advertising titan's bold statement following a week of violence risks concealing deeper issues Last week, two black men were killed by police officers, five police officers were killed by a revenge-seeking...Show More Summary
Brandon Burns discusses "the diversity shield" in a Medium post.
Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. "What we set out to do is give it a complete makeover by making it cool, accessible and fun," Rizwan says. Show More Summary
The move came a day after Wieden+Kennedy made a similar change.
As of Friday morning, there were no videos of past advertisements to be found on the home page of global advertising agency Wieden+Kennedy. No links to bios for the agency's senior managers or founders, no links to contact info for potential clients looking to work with them. Instead, there was only black and white, simple text […]
Wieden + Kennedy, one of the top advertising agencies in the world, took down its website Thursday evening and replaced it with a full page black screen with text devoted to #BlackLivesMatter. The unprecedented gesture by the agency that has produced ads for Nike, Old Spice, Chrysler, and Procter...
An internal email led to the decision.
As much of the United States reels from a week of violence that left two civilians and five police officers dead in Louisiana, Minnesota and Texas, Wieden + Kennedy has received attention both within and beyond the ad agency world for...Show More Summary