Nike is out with its latest ad from Wieden + Kennedy Shanghai, and it's not just a celebration of sports. It's a celebration of freedom. A lyrical and spontaneous picture of athleticism takes center stage in the remarkable 90-second spot, titled "The Next Wave," as the camera's focus flows through city streets from one sport to another. Show More Summary
Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to make a U.S. men's national team, to Sister Madonna Buder, aka the "Iron Nun," the brand has released several films showcasing athleticism. Show More Summary
Chris Mosier, the first transgender athlete to make a U.S. national team, is the star of Nike's latest 30-second spot. The effort, from Wieden + Kennedy in Portland, is part of the company's "Unlimited" series, which is timed to theShow More Summary
Powerade pulls no punches whatsoever in this spot from Wieden + Kennedy Portland starring 19-year-old amateur boxer and U.S. Olympian Shakur Stevenson. As an official Olympics sponsor, Coca-Cola can avoid the complex maze of U.S. Olympic Committee regulations preventing businesses from sharing in that international glory. Show More Summary
Samsung wants Americans to know that its new phone, the Galaxy Note 7, will work just as hard as they do. During the Olympics' opening ceremony, the company will debut a new 90-second spot from Wieden + Kennedy in Portland featuringShow More Summary
First spot promoting the network's new fantasy football app.
The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too. Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi, and Mo Farah. Show More Summary
A former Wieden+Kennedy employee says the advertising titan's bold statement following a week of violence risks concealing deeper issues Last week, two black men were killed by police officers, five police officers were killed by a revenge-seeking...Show More Summary
Brandon Burns discusses "the diversity shield" in a Medium post.
Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. "What we set out to do is give it a complete makeover by making it cool, accessible and fun," Rizwan says. Show More Summary
The move came a day after Wieden+Kennedy made a similar change.
As of Friday morning, there were no videos of past advertisements to be found on the home page of global advertising agency Wieden+Kennedy. No links to bios for the agency's senior managers or founders, no links to contact info for potential clients looking to work with them. Instead, there was only black and white, simple text […]
Wieden + Kennedy, one of the top advertising agencies in the world, took down its website Thursday evening and replaced it with a full page black screen with text devoted to #BlackLivesMatter. The unprecedented gesture by the agency that has produced ads for Nike, Old Spice, Chrysler, and Procter...
An internal email led to the decision.
As much of the United States reels from a week of violence that left two civilians and five police officers dead in Louisiana, Minnesota and Texas, Wieden + Kennedy has received attention both within and beyond the ad agency world for...Show More Summary
Time is always running short, so Samsung is offering to help you save some. In a fun new action-comedy ad, created by Wieden + Kennedy and starring Danny Glover, the tech giant claims its Galaxy S7 phones will help you shave precious minutes off the chore of charging... with dire consequences for the owners of mobile devices that take longer. read more
It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has now outdone itself in the oddities department,...Show More Summary
Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings. Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden + Kennedy's on-going campaign for the brand, "TheShow More Summary
will.i.am has partnered with mobile network Three to launch a new television spot for the Dial, a voice-enabled smartcuff design from i.am+, tech company founded by musician and entrepreneur will.i.am. Developed by Wieden+Kennedy London, the 60-second advertisement features an appearance by Three mascot, Jackson. Together, he and will.i.am – to the tune of the singer’s […]
Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week in this Nike spot from Wieden + Kennedy Shanghai in China, where Bryant is revered (but where, in the spot, he urged fans to consider hating him instead of loving him). Show More Summary