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Wieden + Kennedy Hires New Leadership for Its Renowned Design Studio

Wieden + Kennedy announced it has hired acclaimed design veterans Nicole Jacek and Noreen Morioka to serve as co-heads of design. Together, they will lead the 100-plus employees who are part of the design studio at the agency's Portland headquarters. The duo will relocate to Washington and lead creative and new business efforts for the...

Bud Light’s King Gives the Worst Battle Speech Ever in the Latest ‘Dilly Dilly’ Ad

Every great king eventually gives a great wartime speech. Think of Henry V at Agincourt. Or William Wallace at Stirling Bridge. Or... the Bud Light king in Wieden + Kennedy's "Dilly Dilly" campaign? Well, he tries. But the Bud Light monarch isn't quite as eloquent as his forebears. Though in the end, he does...

72andSunny Welcomes New Managing Director From Wieden + Kennedy, Promotes ECD From Within

After strengthening its leadership team in Los Angeles in November, 72andSunny has set out to build up its New York office with some key strategic moves--hiring Jessica Monsey as managing director, promoting Justine Armour to executive creative director and moving its current managing director and partner, James Townsend, into a global role. Monsey is slated...

TurboTax’s Creepy New Horror Ads Take Weird Turns Halfway Through

2 months agoMarketing / Advertising : AdFreak

While Wieden + Kennedy is rethinking DTF for OkCupid, the agency's new campaign for TurboTax is more WTF. The Intuit-owned tax software brand has rolled out four spots, including one for the Hispanic market, featuring creepy horror scenarios which emphasize that not everything--taxes, for example--is as scary as it seems. We begin with a :60...

OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art

OkCupid is DTF, but not like that. The dating site rethinks that blunt old acronym, originally meaning "down to fuck," by making it the centerpiece of a new campaign from Wieden + Kennedy New York--with the F word replaced by dozens of enlightened alternatives, leading to phrases like "down to feel fabulous," "down to forget...

Wieden + Kennedy Is Back With Instagram’s Popular ‘Stories Are Everywhere’ Part II

Instagram Stories and Wieden + Kennedy Amsterdam are back with a second iteration of its highly anticipated "Stories Are Everywhere" campaign... and it's magnificent. The W+K-made global multi-channel campaign was first launched in April, debuting in June, to challenge users to be as creative as they can with just stickers, brushes and some live...

McCann London Wins Chivas Regal Global Account

Bartle Bogle Hegarty, Crispin Porter + Bogusky and Wieden + Kennedy competed in the pitch.

KFC Picked an Unknown Actor as Its New ‘Celebrity’ Colonel, for a Pretty Clever Reason

KFC's new celebrity colonel isn't a celebrity at all. The fried-chicken chain just picked Christopher Boyer, an unknown actor, to play the part of Colonel Sanders in its latest twist on the campaign from Wieden + Kennedy. Why choose an unknown? Because Boyer is playing the role of the Value Colonel--and KFC says not using...

The Winners’ Circle Event Celebrated Adweek’s Agency Award Winners of 2017

On Dec. 12 at the Bryant Park Grill Holiday Pavilion, Adweek toasted its 2017 agency award winners, including McCann, our U.S. Agency of the Year, Wieden + Kennedy, our Global Agency of the Year, Kinetic Worldwide, our Media-All Star, and more. It was a festive night filled with twinkly lights, cocktails and fun. Check out...

Inside Wieden + Kennedy’s Evolution Into the Go-to Agency for the New Economy

Every day on his way into the office, Wieden + Kennedy president Dave Luhr walks past a large sign in the lobby of the agency's Portland, Ore., headquarters. In white cursive letters, carved out as negative space against a backdrop of some 100,000 individually placed clear plastic push pins (and one red one, for levity),...

No Home Is Safe in Wieden + Kennedy’s Intriguing, Interactive Climate Change Ad

It's a familiar environmentalist argument--we all have to live on this planet, so we might not want to completely destroy it. But newly rebranded Danish power company ?rsted is taking up that mantle in a clever new interactive film from Wieden + Kennedy Amsterdam to roll out its vision for a world run entirely on...

How Ad Agency Wieden+Kennedy Uses Emerging Tech As A Marketing Tool

The Portland-based agency harnesses VR, AI, robotics, and more to create cutting-edge products and experiences. In September, Nike unveiled a new retail experience that reduces the time it takes to customize shoe graphics from eight weeks to less than two hours—short enough that it can be done on demand and in-store. Show More Summary

Tired Of White People Touching Your Hair? There’s A Game For That

A Wieden+Kennedy art director has gamified the ever-problematic micro-aggression of touching a black woman’s hair without permission. Who: Wieden+Kennedy art director Momo Pixel Read Full Story

Reddit’s First-Ever Interactive Livestream Stars A Very Lost Robot

Robotics startup Anki’s popular toy Cozmo is boldly rolling where marketers have long feared to tread for a bold campaign from Wieden+Kennedy Lodge. In a new campaign to promote its best-selling toy Cozmo, the team at robotics startup...Show More Summary

Wieden + Kennedy Made 7 Reddit-Themed Escape Rooms for a Toy Robot Brand

Brands have mixed results when it comes to jumping into the Reddit fray. Sometimes it works, putting a marketer at the center of a cultural zeitgeist and other times it falls flat when it feels like a corporate name is attached to their posts. Today, toy robotics company Anki and Wieden + Kennedy's emerging technology...

Wieden + Kennedy Made Another Wild Music Video for Portugal. The Man

Creating a music video is a dream job for any ad agency. Yes, you're selling a consumer product of sorts, but the framework is way more art than advertising--and you don't have to shove a product in anyone's face. Wieden + Kennedy in Portland, Ore., has had the good fortune of making music videos lately...

72andSunny Expands Creative Team in New York with Four Creative Director Hires

The new creative directors arrive at the agency from Droga5, SpikeDDB and Wieden + Kennedy.

A Sea Shepherd Documentary Created By Two Unlikely Partners

CNN’s Great Big Story and ad agency Wieden+Kennedy collaborated on this compelling look at the bold, sea-faring environmental organization. An intimate look at Sea Shepherd, the environmental group that actively pursues and disrupts ocean-faring lawbreakers, makes for compelling video. Show More Summary

Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture

4 months agoMarketing / Advertising : AdFreak

Bud Light is expressly trying to generate cultural buzz with its new "Famous Among Friends" campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day--the Patriots-Falcons NFL game...

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