Trend Results : Wieden Kennedy

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Darrell Hammond Is Colonel Sanders in W+K's Big New Campaign for KFC

Boy, howdy, have things changed." That's Colonel Hardland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in Wieden + Kennedy's first advertising for KFC, on its 75th anniversary. Show More Summary

WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

Among the gajillion emoji campaigns out there right now, here's a clever one. Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use emojis to help endangered animals. So, the agency approached the WWF with a proposal. Show More Summary

Ad of the Day: W+K Dreams Up Another Quirky Ad Hero, the Cravendale Milk Drinker

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy and then the karate guy. Show More Summary

24 Hours in Advertising: Thursday, May 7, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Honda slows things down in new ad Honda's "Feeling" spot from Wieden + Kennedy London shows off a number of Honda Civics in slow motion, giving viewers a chance to appreciate some of the car's more intricate details. Show More Summary

Ad of the Day: Honda Perfects Split-Second Moments of Driving in Stunning Civic Spot

Lately, Honda drivers have been going nowhere fast. And their strange travels have yielded some memorably unusual advertising. First, the automaker took us on a CR-V journey that wouldn't end. Now, in "Feeling," Wieden + Kennedy London radically slows down various Civics as they cruise through city and country. Show More Summary

New Honda ad mixes science and emotion

Honda has been producing some technical beauties in its advertising of late. First we had mcGarrybowen London and Chris Palmer's neverending ad for the CR-V, and now Wieden + Kennedy London has teamed up with director Johnny Hardstaff to create a spot for the Civic which aims to emphasise how the brand's precision engineering can add up to an emotional ride...

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's Annual Meeting

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to him recently by Wieden + Kennedy) in a video Wednesday that opened the company's annual meeting as it celebrates its 100th birthday. Show More Summary

Staffing Changes Follow Verizon Loss at Erwin Penland

Last month, we learned that the latest step in Verizon’s rearrangement of its extensive agency roster after signing Wieden+Kennedy for creative/strategy work involved a further round of consolidation. To be more specific, the company chose to shift “most” of its sponsorship/entertainment account to New York’s Momentum Worldwide. Show More Summary

Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

This Trebor Mints ad from Wieden & Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It opens with a teen admitting to his father that he prefers soft...Show More Summary

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Five women have been named to creative chief positions—at Young & Rubicam, Wieden + Kennedy, Ogilvy...Show More Summary

W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial

Somebody get this kid a bike! (And snowshoes, while you're at it.) Orri, the plucky little dude in this fanciful 90-second ad from Wieden + Kennedy London introducing Arla's Skyr Icelandic yogurt to the U.K., Germany and the Netherlands, really has it rough. Show More Summary

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer raps about cutting loose, while a sizzling...Show More Summary

Quiz: Can You Match These Vintage Mascots With Their Brands?

We've entered an age where everyone seems to love throwing it back to the good old days. Brands and agencies alike are tapping into old memories, from Wieden + Kennedy's 30-year flashback website to the return of Gatorade's "Be Like Mike" campaign. Show More Summary

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during swim class; a runner through a half-marathon; and a beginner yogi unsure of her surroundings. The spot, by Wieden + Kennedy, launches...Show More Summary

After Almost a Year, FCB Garfinkel Has a New Creative Chief

It took nearly a year, but FCB Garfinkel has filled its top creative role in New York. Eric Cosper, a veteran creative director who has worked at such agencies as BBDO, Wieden + Kennedy and Publicis, becomes the office's chief creative officer under CEO Lee Garfinkel. Show More Summary

Verizon Reviews Digital Business

Verizon is on a roll. After adding Wieden+Kennedy to its agency roster on the creative/strategic side and further consolidating its Sponsorship/Entertainment account by assigning a larger share of the work to Momentum Worldwide, theShow More Summary

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster shop that already works on Coke and Powerade, becomes the fourth agency in three years to handle the brand domestically. Show More Summary

W+K Swipes Sprite from Translation

Wieden+Kennedy added to its recent winning streak (Verizon, Yoplait, KFC) by picking up creative duties for Coca-Cola’s Sprite brand this week. Someone told AdAge that the review (which was not announced) came down to W+K and R/GA and...Show More Summary

Ad of the Day: Dirty Dishes Don't Have to Rule Your Life in These Delightful Ads for Soap

Modern life is riddled with dirty dishes, and Finish wants to help. A new 40-second, rapid-fire ad created by Wieden + Kennedy London for the dishwasher soap (owned by Reckitt Benckiser) runs through the various types of human activities that might make a mess of plates, bowls and glasses—and it turns out pretty much all of them do. Show More Summary

A Filmmaker Gets an Opportunity of a Lifetime

In 2005, Wieden + Kennedy provided a fresh start for Sarah Gertrude Shapiro after she literally fled her reality TV job on The Bachelor—and Hollywood. A decade later, the agency has changed her life yet again: helping her co-create her own Lifetime series about, yes, a Bachelor-like show. Show More Summary

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