Ahead of the Super Bowl, Wieden + Kennedy has devised a clever way to turn the social platform into a game
The account had been with Wieden + Kennedy.
LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for a brand, new technologies offer fun new ways...Show More Summary
Equinox still wants you to "Commit to Something." The luxury gym brand has retained its 2016 tagline for this year's campaign from Wieden + Kennedy in New York. This time the print, digital and social campaign, shot again by fashionShow More Summary
Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. Past efforts from the company's agency of record Wieden + Kennedy have starred such disparate personalities as Inside the Actors Studio host James Lipton and the voices of character actors William H. Show More Summary
Jason Bagley returns; Mark Fitzloff departs; Eric Baldwin gets promoted.
As the recruiter of all talent for Wieden + Kennedy Amsterdam, I see our agency through new eyes every day. Each time I welcome candidates, students or groups through our doors, I get to re-experience it from their perspective. I witness their excitement and, more often than not, their desire to be a part of it. Show More Summary
This week, Wieden + Kennedy Portland announced a new creative leadership team formed by the return of Jason Bagley, the promotion of Eric Baldwin and the departure of Mark Fitzloff. Bagley spent the last eight months as chief creative...Show More Summary
If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. The spot follows a handful of photogenic New York City kids as they film themselves with...Show More Summary
We know, we know—it's been an exhausting, mind-boggling election season. But did you ever consider how Republicans feel? Sure, the Democrats lost Bernie, but at least there was Hillary. Even if she doesn't inspire roiling meme-able passions,...Show More Summary
It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired on Fox right after the final out on Game 7. And now here is a new ESPN SportsCenter ad from W+K New York, which was posted to Twitter shortly after the game ended as well. read more
She had worked on Secret and other accounts.
Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives across the Duracell family of products including digital, social, TV, experiential and design work. Show More Summary
The brand will continue working with Wieden + Kennedy, focusing on the NFL and Lady Gaga.
Former AOR Anomaly did not defend.
"The Bud Light Party" has ended a little earlier than expected. AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its...Show More Summary
The anti-Trump outdoor advertising rolls on—even overseas. We've seen a ton of Donald-bashing outdoor ads in the U.S. (from the Nuisance Committee to Wieden + Kennedy to those rogue NYC bus-shelter ads), and it seems that Europe is getting into the spirit as well. Show More Summary
"Ladies' Room" addresses the hot topic bathroom debate.
Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, asShow More Summary
The agency gave away baloney sandwiches from a Portland food truck.