Trend Results : Wieden Kennedy

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KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips, effectively ending the ex-SNL star's run as pitchman after he replaced Darrell Hammond in August. Show More Summary

Amy Schumer and Seth Rogen Campaign for Bud Light in Faux-Political Super Bowl Spot

You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday. The first work for the brand from Wieden + Kennedy features Amy Schumer and Seth...Show More Summary

Wieden + Kennedy Prepares Its Super Bowl Spots in a Space Designed to Inspire

Wieden + Kennedy knows Super Bowl ads. In the agency's 34-year history, it has worked with 15 clients to create Big Game-worthy spots. On Sunday, W+K will air its 50th Super Bowl commercial—though it's hard to determine which ad comes in at No. Show More Summary

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one question what would it be? — Old Spice (@OldSpice) January 27,...Show More Summary

W+K's New Ads for Equinox Show Wild Visions of What Your 2016 Should Look Like

Equinox is back with another striking print, digital and outdoor campaign from Wieden + Kennedy New York that looks more like fashion advertising than something a gym, even a high-end one, would put out. And the concept goes well beyond workouts, too, pushing the concept of "commitment"—not just in exercise but in life. Show More Summary

Physics Geniuses Illustrate the Mind-Bending Simplicity of TurboTax in W+K's New Ads

Winning a Cannes Lion or a Gold Clio would make George Smoot's Nobel Prize for Physics look like garbage, right? In Wieden + Kennedy's latest TurboTax campaign, some of the world's greatest intellects school average folks on how easy it is to use the online tax preparation system. Show More Summary

Best of 2015: Brace Yourselves for Nike Self-Lacing Shoes

A look at how former Art Director at Wieden+Kennedy, Max Erdenberger, teased a Nike Mag release

Wieden + Kennedy's Bizarre, Mysterious Call for Entries Kicks Off the 2016 Andy Awards

BBDO global chief creative officer David Lubars recently told Adweek the agency world has an "an unhealthy obsession" with awards. But even the most cursory glance around the industry will tell you awards shows are here to stay. If anything,...Show More Summary

W+K Amsterdam Wants You to 'Give a Fck' About the Refugee Crisis This Holiday

2 months agoMarketing / Advertising : AdFreak

Wieden + Kennedy Amsterdam is dropping more than a few F-bombs this holiday as it launches "Give a Fck," a charitable platform designed to connect the creative community with social causes—beginning with the refugee crisis. To launch...Show More Summary

Colonel Sanders Channels Santa, Badly, in W+K's Silly Holiday Spots for KFC

2 months agoMarketing / Advertising : AdFreak

You might call him the Southern Santa. In four new holiday videos from KFC, Colonel Sanders spends most of his screen time stuck in a home's chimney... while trying to deliver presents. The Wieden + Kennedy spots continue comedian Norm McDonald's run of quirky ads as KFC's founder. Show More Summary

Minecraft Smartphone

Verizon worked with Minecraft artisans BlockWorks and ad agency Wieden+Kennedy to make a gigantic virtual smartphone in the sandbox game. The phone has a functioning web browser, front-facing camera and video calling.

Verizon Minecraft Smartphone: Can You Hear Me Now, Steve?

2 months agoTechnology / Gadgets : technabob

Just when you thought Minecraft couldn’t get more complex, here comes a virtual smartphone that can go online and even call the real world. The blocky phablet was made by Verizon, ad agency Wieden+Kennedy and the…

This Art Director Is Selling His 1968 Ford Ranchero by Hilariously Redoing Its Real '60s Ads

3 months agoMarketing / Advertising : AdFreak

Art director Matt Moore recently left Wieden + Kennedy Tokyo to take a creative director job at Barton F. Graf 9000 in New York—and he needed to sell his 1968 Ford Ranchero GT 390, which he'd been restoring for several years. But he didn't want to post the usual lame Craigslist ad. Show More Summary

GE Names Wieden + Kennedy Veteran as Its First Chief Creative Officer

Today, General Electric became the latest company outside the ad agency world to name a chief creative officer, promoting top marketer Andy Goldberg to the position. Goldberg will report directly to CMO Linda Boff, who was promoted in September and spoke to Adweek in October about storytelling in the digital age. Show More Summary

The 10 Most Watched Ads on YouTube in October

When Wieden + Kennedy releases a big new Nike commercial on YouTube, the rest of the brands usually just sit around and gawk at the massive numbers. But not in October. W+K's big new Nike spot came in third on Adweek and Google's YouTube Ads Leaderboard for the month—eclipsed by not one but two spots from BBDO. Show More Summary

Weight Watchers Has Finally Found Its New Agency Partner in Havas

After ending its short-lived relationship with Wieden + Kennedy in early 2015, top diet brand Weight Watchers has chosen Havas Worldwide as its newest creative agency partner after an extensive review. Weight Watchers' svp of marketing, Maurice Herrera, told Adweek, "We have engaged Havas Worldwide in the U.S. Show More Summary

Wieden + Kennedy New York Names New Creative Leader After 2 Big Departures

Less than a week after its top two creative leaders announced that they would be stepping down after relatively short tenures, Wieden + Kennedy New York named its newest executive creative director in an internal promotion. Karl Lieberman,...Show More Summary

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