Trend Results : Wieden Kennedy

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Heineken Taps Publicis As New Creative Lead Agency, Two Weeks After W+K Exit

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network has been one of...Show More Summary

72andSunny Amsterdam Signs Harkness as ECD

Stuart Harkness, formerly a creative director at Wieden+Kennedy’s Portland headquarters, has been hired to serve as co-ECD at 72andSunny Amsterdam. In the new role, Harkness will lead the agency’s creative department along with fellow...Show More Summary

Wieden+Kennedy Pours Out Its Last Heineken

Today Heineken and Wieden+Kennedy surprised some in the ad world by announcing the end of their shared five-year contract. There’s no question that W+K has produced some very high-quality work for the client, Doogie Howser aside (take,...Show More Summary

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted with Wieden + Kennedy, the lead global agency on its namesake brand. Globally, the brand spends an estimated $60-80 million in media annually. Show More Summary

Heineken's New Legend Leads a Romp Through the Parisian Underground

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide's authority and takes his charges to see the better, deeper secrets of Paris. Show More Summary

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected but welcome voiceover with a playful French accent. Show More Summary

Darrell Hammond Is Colonel Sanders in W+K's Big New Campaign for KFC

Boy, howdy, have things changed." That's Colonel Hardland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in Wieden + Kennedy's first advertising for KFC, on its 75th anniversary. Show More Summary

WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

2 months agoMarketing / Advertising : AdFreak

Among the gajillion emoji campaigns out there right now, here's a clever one. Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use emojis to help endangered animals. So, the agency approached the WWF with a proposal. Show More Summary

Ad of the Day: W+K Dreams Up Another Quirky Ad Hero, the Cravendale Milk Drinker

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy and then the karate guy. Show More Summary

24 Hours in Advertising: Thursday, May 7, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Honda slows things down in new ad Honda's "Feeling" spot from Wieden + Kennedy London shows off a number of Honda Civics in slow motion, giving viewers a chance to appreciate some of the car's more intricate details. Show More Summary

Ad of the Day: Honda Perfects Split-Second Moments of Driving in Stunning Civic Spot

Lately, Honda drivers have been going nowhere fast. And their strange travels have yielded some memorably unusual advertising. First, the automaker took us on a CR-V journey that wouldn't end. Now, in "Feeling," Wieden + Kennedy London radically slows down various Civics as they cruise through city and country. Show More Summary

New Honda ad mixes science and emotion

Honda has been producing some technical beauties in its advertising of late. First we had mcGarrybowen London and Chris Palmer's neverending ad for the CR-V, and now Wieden + Kennedy London has teamed up with director Johnny Hardstaff to create a spot for the Civic which aims to emphasise how the brand's precision engineering can add up to an emotional ride...

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's Annual Meeting

2 months agoMarketing / Advertising : AdFreak

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to him recently by Wieden + Kennedy) in a video Wednesday that opened the company's annual meeting as it celebrates its 100th birthday. Show More Summary

Staffing Changes Follow Verizon Loss at Erwin Penland

Last month, we learned that the latest step in Verizon’s rearrangement of its extensive agency roster after signing Wieden+Kennedy for creative/strategy work involved a further round of consolidation. To be more specific, the company chose to shift “most” of its sponsorship/entertainment account to New York’s Momentum Worldwide. Show More Summary

Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

2 months agoMarketing / Advertising : AdFreak

This Trebor Mints ad from Wieden & Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It opens with a teen admitting to his father that he prefers soft...Show More Summary

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Five women have been named to creative chief positions—at Young & Rubicam, Wieden + Kennedy, Ogilvy...Show More Summary

W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial

2 months agoMarketing / Advertising : AdFreak

Somebody get this kid a bike! (And snowshoes, while you're at it.) Orri, the plucky little dude in this fanciful 90-second ad from Wieden + Kennedy London introducing Arla's Skyr Icelandic yogurt to the U.K., Germany and the Netherlands, really has it rough. Show More Summary

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer raps about cutting loose, while a sizzling...Show More Summary

Quiz: Can You Match These Vintage Mascots With Their Brands?

We've entered an age where everyone seems to love throwing it back to the good old days. Brands and agencies alike are tapping into old memories, from Wieden + Kennedy's 30-year flashback website to the return of Gatorade's "Be Like Mike" campaign. Show More Summary

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

3 months agoMarketing / Advertising : AdFreak

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during swim class; a runner through a half-marathon; and a beginner yogi unsure of her surroundings. The spot, by Wieden + Kennedy, launches...Show More Summary

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