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W+K London Creates—Gulp—A New Milkshake Brand

The London agency has demonstrated a way with food advertising. Recently it was charged with creating a whole brand identity for a frothy new product. Childlike but not childish was the challenge Wieden + Kennedy London set itself when...Show More Summary

Nathan Sorrell, Overweight Jogger From Famous Nike Ad, Loses 32 Pounds

Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native, now 13, returned to the Today show recently and reflected on what motivated him to follow through on a promise he made after the Nike shoot. Show More Summary

Coca-Cola Goes Full Digital In Multi-Site Campaign To Reach Teens

Created by Wieden+Kennedy Portland, "The Ahh Effect" campaign is made up of easily digestible, mobile-friendly bits of content designed to amuse a target audience famous for its short attention span. Coca-Cola has cornered the market...Show More Summary

Old Spice Rolls Out World's First Scratch-and-Sniff Banner Ad

More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on it takes you to a form you fill out—after...Show More Summary

Smith & Foulkes: Fuze Tea “When This Meets That”

Adorable design in this Smith & Foulkes directed gem for Fuze Tea. If anyone has full team credits, please send! Agency: Wieden+Kennedy London ECDs: Tony Davidson Kim Papworth Creative Director: Scott Dungate Creatives: David Goss, Ollie Wolf, Toby Moore, Selena McKenzie Producer: James Guy Head of Planning: Kevin Chesters Group Account Director: Vicki Sales Account [...]Show More Summary

Picking strings sends out the right message with the Email guitar

last monthTechnology / Gadgets : Gizmag

I must confess that the more time I spend tapping away on a computer keyboard, the more my guitars sit ignored and unplayed in the corner. This is also something that troubled Wieden+Kennedy's David Neevel. Unlike me though, he decided to do something about it. Show More Summary

A Guy Figured Out How To Send Emails By Playing Guitar

A creative at Wieden + Kennedy, the agency that brought us Old Spice's "Man Your Man Could Smell Like" and the new Facebook ads, has invented something amazing: a way to write an email by playing guitar. David Neveel says that sinceShow More Summary

W+K Writer David Neevel's Latest Harebrained Project: Writing Emails With a Guitar

First, Wieden + Kennedy physicist and copywriter David Neevel broke the laws of God and man by using weird science to separate Oreo cookies from their creamy filling. Now, he's changed his tune, literally, by designing a convoluted contraption that turns a guitar—in his case, a bitchin' Flying V—into a computer keyboard. Show More Summary

Facebook Home Developed For Self-Absorbed Oddballs

That's the only conclusion we can come to after viewing this Facebook Home commercial, Airplane. We know what Wieden + Kennedy was going for here -- bringing your social life to, well, life -- but who in their right mind would want to...Show More Summary

Iain Tait: less is more

A founder of Poke, Iain Tait recently left his position as global interactive creative director at Wieden + Kennedy to work head up Google's Creative Lab division. His hugely engaging talk at OFFSET was another highlight of day one…

W+K's Facebook Home Ad Shows Your Life Becoming Even More of a Circus

Facebook just posted the new ad below, from Wieden + Kennedy, on its own site—it will also air Saturday evening during the Final Four on CBS. The social network has had trouble connecting with consumers through its ads before—the "Chairs" spot was roundly and notoriously mocked. Show More Summary

Email Guitar, Type an Email Using Guitar Strokes

2 months agoOdd : Laughing Squid

David Neevel of Wieden + Kennedy has created an email guitar that translates guitar notes into computer keystrokes, allowing the user to practice shredding while sending an email. image via David Neevel via Waxy.org

Arduino-enhanced guitar promises less typing, more shredding

2 months agoTechnology / Gadgets : Engadget

It's far from the first Arduino-based mod we've seen for a guitar, but this one from David Neevel of the Wieden + Kennedy ad agency may well be the most unique. Apparently tired of having to drop his guitar and pick up a keyboard every...Show More Summary

Here's Facebook's First Ad For Its New 'Home' Phone Experience

Facebook wasted no time in getting out its first marketing video for the new Android Facebook Home app. (Facebook's lead ad agency has been Wieden + Kennedy.) The ad shows off the big bright photos — from your Facebook friends — that will dominate your phone's homescreen if you use it. Show More Summary

W+K Portland launches wacky finale to Oreo campaign

Wieden + Kennedy Portland, Oregon, has wrapped up its Cookie vs Creme campaign for Oreo cookies with a seemingly endlessly entertaining website, SuperImportantTest.com.

Oreo Wraps Up Cookie vs. Creme Campaign With Dozens of Goofy Videos

2 months agoMarketing / Advertising : AdFreak

Cookie or creme? Perhaps not surprisingly, Oreo says it's both. Following the "Whisper Fight" Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the "Life Raft" TV spot, Wieden + Kennedy today wraps up its "Cookie vs. Show More Summary

HERB the Robot Separates Oreo Cookie Before Turning on His Creators

2 months agoMarketing / Advertising : AdFreak

For the fourth and final Oreo Separators video, Wieden + Kennedy got a nonhuman to separate the Oreo cookie from its creme. Say hello to HERB (short for "home exploring robotic butler"), a robot built by scientists at Carnegie Mellon. Show More Summary

Conceptual Artists Get Their Chance to (Poorly) Separate Oreo Cookies

3 months agoMarketing / Advertising : AdFreak

"Maybe you should just use? a knife." That's one of the less charitable reactions to this latest Oreo Separators video from Wieden + Kennedy—part of a series in which inventors and technologists develop machines and tools that are much more complicated than a mere knife to separate Oreo cookies from their creme. Show More Summary

Moonwalking Pony Becomes Viral Hit For W+K

3 months agoMarketing / Advertising : Adrants

Describing its new work for UK mobile network Three, Wieden + Kennedy London said, "Shot against the dramatic backdrop of the Shetland Islands, the :60 spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. Show More Summary

Toy Scientists Are Much Better at Separating an Oreo Than Ad Guys

3 months agoMarketing / Advertising : AdFreak

Oreo just released the second video in its Oreo Separators series from Wieden + Kennedy, dedicated to finding absurdly mechanical ways of separating the cookie part from the creme part. The first video featured "physicist" (also, W+K creative) David Neevel, who came up with a seriously involved contraption in his Portland, Ore., workspace. Show More Summary

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