Trend Results : Wieden Kennedy


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The Mill: Angry Birds 2 Promo

Angry Birds 2 Promo directed by Francois Rousselet, VFX by The Mill. Agency: Wieden+Kennedy Commissioner / Producer: Lou Hake Creatives: Paddy Treacy, Mark Shanley Account Director: Laura McGauran Production Company: Riff Raff Director:...Show More Summary

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes. You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Show More Summary

One Game Kid Joins Every Pick-Up Game Going In Nike's Latest Multi-Sport Extravaganza

One kid gets the call for football, soccer, basketball, running, baseball, and more, all at once. There's a reason Nike and agency Wieden + Kennedy Portland are seen as the standard bearers for fun, inspiring sports ads, and this latest spot is one of them. Read Full Story

Ad of the Day: Nike's 'Short a Guy' Is a Fun, Frenetic, Multi-Sport Masterpiece

Nike's "Short a Guy" ad from Wieden + Kennedy is a real pick-me-up. In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets some of the biggest stars in sports, who suddenly realize they're "short a guy" for their pick-up games and invite the kid to play. Show More Summary

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

Back in April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful...Show More Summary

Bud Light Goes from BBDO to W+K

Weeks after losing the global Heineken account, Wieden+Kennedy has won Bud Light in the U.S. and Corona worldwide (which will be handled by its Amsterdam office). Bud Light will no longer work with previous AOR BBDO, the shop behind its “Up for Whatever” campaign. The statement from Jorn Socquet, the company’s U.S. Show More Summary

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona brand globally. "We've always looked...Show More Summary

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

A super-fast sneaker deserves a super-fast commercial, and Wieden + Kennedy delivers one here for the Nike Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—directed by Neal Brennan, co-creator...Show More Summary

Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad

Here's a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids being themselves, namely by describing wonderful places or things they'd like to visit, but are also impossible … or so they think. Show More Summary

Heineken Taps Publicis As New Creative Lead Agency, Two Weeks After W+K Exit

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network has been one of...Show More Summary

72andSunny Amsterdam Signs Harkness as ECD

Stuart Harkness, formerly a creative director at Wieden+Kennedy’s Portland headquarters, has been hired to serve as co-ECD at 72andSunny Amsterdam. In the new role, Harkness will lead the agency’s creative department along with fellow...Show More Summary

Wieden+Kennedy Pours Out Its Last Heineken

Today Heineken and Wieden+Kennedy surprised some in the ad world by announcing the end of their shared five-year contract. There’s no question that W+K has produced some very high-quality work for the client, Doogie Howser aside (take,...Show More Summary

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted with Wieden + Kennedy, the lead global agency on its namesake brand. Globally, the brand spends an estimated $60-80 million in media annually. Show More Summary

Heineken's New Legend Leads a Romp Through the Parisian Underground

2 months agoMarketing / Advertising : AdFreak

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide's authority and takes his charges to see the better, deeper secrets of Paris. Show More Summary

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected but welcome voiceover with a playful French accent. Show More Summary

Darrell Hammond Is Colonel Sanders in W+K's Big New Campaign for KFC

Boy, howdy, have things changed." That's Colonel Hardland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in Wieden + Kennedy's first advertising for KFC, on its 75th anniversary. Show More Summary

WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

3 months agoMarketing / Advertising : AdFreak

Among the gajillion emoji campaigns out there right now, here's a clever one. Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use emojis to help endangered animals. So, the agency approached the WWF with a proposal. Show More Summary

Ad of the Day: W+K Dreams Up Another Quirky Ad Hero, the Cravendale Milk Drinker

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy and then the karate guy. Show More Summary

24 Hours in Advertising: Thursday, May 7, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Honda slows things down in new ad Honda's "Feeling" spot from Wieden + Kennedy London shows off a number of Honda Civics in slow motion, giving viewers a chance to appreciate some of the car's more intricate details. Show More Summary

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