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When Companies Hide Behind #BlackLivesMatter

A former Wieden+Kennedy employee says the advertising titan's bold statement following a week of violence risks concealing deeper issues Last week, two black men were killed by police officers, five police officers were killed by a revenge-seeking...Show More Summary

Ad of the Day: W+K India's First Nike Ad Celebrates the Power of Sport in Women's Lives

Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India. This represents an interesting challenge for a client like Nike. "What we set out to do is give it a complete makeover by making it cool, accessible and fun," Rizwan says. Show More Summary

This advertising agency turned its entire home page into a powerful #BlackLivesMatter message

As of Friday morning, there were no videos of past advertisements to be found on the home page of global advertising agency Wieden+Kennedy. No links to bios for the agency's senior managers or founders, no links to contact info for potential clients looking to work with them. Instead, there was only black and white, simple text […]

Agency behind iconic Nike ad campaigns devotes website to Black Lives Matter

2 weeks agoNews : The Raw Story

Wieden + Kennedy, one of the top advertising agencies in the world, took down its website Thursday evening and replaced it with a full page black screen with text devoted to #BlackLivesMatter. The unprecedented gesture by the agency that has produced ads for Nike, Old Spice, Chrysler, and Procter...

The Story Behind Wieden + Kennedy's #BlackLivesMatter Website Statement

As much of the United States reels from a week of violence that left two civilians and five police officers dead in Louisiana, Minnesota and Texas, Wieden + Kennedy has received attention both within and beyond the ad agency world for...Show More Summary

Danny Glover Races Against the Clock in Samsung's Epic Action Comedy About Time

Time is always running short, so Samsung is offering to help you save some. In a fun new action-comedy ad, created by Wieden + Kennedy and starring Danny Glover, the tech giant claims its Galaxy S7 phones will help you shave precious minutes off the chore of charging... with dire consequences for the owners of mobile devices that take longer. read more

Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something

2 months agoMarketing / Advertising : AdFreak

It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has now outdone itself in the oddities department,...Show More Summary

Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings. Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden + Kennedy's on-going campaign for the brand, "TheShow More Summary

will.i.am Launches Wild TV Spot for His New Wearable Smartcuff

will.i.am has partnered with mobile network Three to launch a new television spot for the Dial, a voice-enabled smartcuff design from i.am+, tech company founded by musician and entrepreneur will.i.am. Developed by Wieden+Kennedy London, the 60-second advertisement features an appearance by Three mascot, Jackson. Together, he and will.i.am – to the tune of the singer’s […]

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

3 months agoMarketing / Advertising : AdFreak

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week in this Nike spot from Wieden + Kennedy Shanghai in China, where Bryant is revered (but where, in the spot, he urged fans to consider hating him instead of loving him). Show More Summary

P&G's Secret Takes on Young Women's Stresses, Beginning With the Wage Gap

3 months agoMarketing / Advertising : AdFreak

Procter & Gamble's Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger, generational reasons why young women sweat—often because of political, gender-based struggles—and not just their more random individual reasons. Show More Summary

Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With Blaise Matuidi

A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it, French player Blaise Matuidi flashes back through...Show More Summary

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

4 months agoMarketing / Advertising : AdFreak

Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real life for this weekend's Masters tournament, in hopes of landing a grand slam—winning all four majors—on the 2016 tournament circuit. Show More Summary

W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and Biscuits

4 months agoMarketing / Advertising : AdFreak

Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondel?z's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's candy and biscuit categories under the theme "Tenderness is inside." A pair of commercials feature impressive visuals and fanciful story lines. Show More Summary

Ad of the Day: Falkor From The NeverEnding Story Soars as Spotify's New Spokesdragon

Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to tell stories about how its users enjoy particular tracks. Show More Summary

W+K Gives Oregon the Humblest Tourism Slogan Yet: 'We Like It Here. You Might Too'

4 months agoMarketing / Advertising : AdFreak

Yesterday we looked at some grand tourism ads for Wyoming. Today, let's take a peek at a tourism campaign that's more humble, at least on the surface—Wieden + Kennedy Portland's new ads for its home state of Oregon. States spend a ton of money trying to find the perfect line that sums up their identity and everything they have to offer. Show More Summary

Jordan Spieth Gets Help With His Mac & Cheese in This Quiet Gem of a SportsCenter Ad

4 months agoMarketing / Advertising : AdFreak

It's been more than 20 years, but ESPN's "This is SportsCenter" is still going strong. In Wieden + Kennedy New York's latest work for the classic campaign, pro golfer Jordan Spieth brings his caddie, Michael Greller, to the network's...Show More Summary

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