Trend Results : Wieden Kennedy

Blog Post Results (1-20 of 520)


KFC Is Bringing Gaming To Instagram With A Football Challenge

Ahead of the Super Bowl, Wieden + Kennedy has devised a clever way to turn the social platform into a game

Wieden + Kennedy, Builder of Famous Brand Voices, Seeks New Ways of Talking at CES

LAS VEGAS—There's been much hand-wringing among marketers over the disruptive effects of rapid technological change. But the way Wieden + Kennedy sees it, if you've built a strong voice for a brand, new technologies offer fun new ways...Show More Summary

Equinox's Provocative New Campaign for 2017 Is All About Identity

Equinox still wants you to "Commit to Something." The luxury gym brand has retained its 2016 tagline for this year's campaign from Wieden + Kennedy in New York. This time the print, digital and social campaign, shot again by fashionShow More Summary

TurboTax Will Bring DJ Khaled and Other Big Names to 2017's Super Bowl

Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. Past efforts from the company's agency of record Wieden + Kennedy have starred such disparate personalities as Inside the Actors Studio host James Lipton and the voices of character actors William H. Show More Summary

5 Ways to Make Your Agency a More Interesting Place to Work in 2017

As the recruiter of all talent for Wieden + Kennedy Amsterdam, I see our agency through new eyes every day. Each time I welcome candidates, students or groups through our doors, I get to re-experience it from their perspective. I witness their excitement and, more often than not, their desire to be a part of it. Show More Summary

Wieden + Kennedy Names New Creative Leadership at Portland Headquarters

This week, Wieden + Kennedy Portland announced a new creative leadership team formed by the return of Jason Bagley, the promotion of Eric Baldwin and the departure of Mark Fitzloff. Bagley spent the last eight months as chief creative...Show More Summary

NYC Kids Enjoy a Perfect Day, Thanks to Samsung, in This Relaxed W+K Ad

2 months agoMarketing / Advertising : AdFreak

If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. The spot follows a handful of photogenic New York City kids as they film themselves with...Show More Summary

Are You a Republican Opposed to Trump? Be a Democrat for a Day, Says Wieden + Kennedy

2 months agoMarketing / Advertising : AdFreak

We know, we know—it's been an exhausting, mind-boggling election season. But did you ever consider how Republicans feel? Sure, the Democrats lost Bernie, but at least there was Hillary. Even if she doesn't inspire roiling meme-able passions,...Show More Summary

ESPN Honored the Cubs' Win With One of the Better 'This Is SportsCenter' Ads in a While

2 months agoMarketing / Advertising : AdFreak

It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired on Fox right after the final out on Game 7. And now here is a new ESPN SportsCenter ad from W+K New York, which was posted to Twitter shortly after the game ended as well. read more

Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record

Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives across the Duracell family of products including digital, social, TV, experiential and design work. Show More Summary

Bud Light Kills Seth Rogen/Amy Schumer Campaign Before Election Day as Sales Slip

The brand will continue working with Wieden + Kennedy, focusing on the NFL and Lady Gaga.

Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign

"The Bud Light Party" has ended a little earlier than expected. AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its...Show More Summary

Denmark Rolls Its Eyes at the U.S. Election With This Hilarious Anti-Trump Bus Ad

3 months agoMarketing / Advertising : AdFreak

The anti-Trump outdoor advertising rolls on—even overseas. We've seen a ton of Donald-bashing outdoor ads in the U.S. (from the Nuisance Committee to Wieden + Kennedy to those rogue NYC bus-shelter ads), and it seems that Europe is getting into the spirit as well. Show More Summary

The Story Behind These Very Strange Anti-Trump Ads That Popped Up in NYC Today

3 months agoMarketing / Advertising : AdFreak

Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, asShow More Summary

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