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Trend Results : Wieden Kennedy


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Coca-Cola Teases ‘Make it Happy’ Big Game Ad from W+K

Coca-Cola has released a series of teasers for its “Make It Happy” Super Bowl ad from Wieden + Kennedy which manage to keep the spot a bit of a mystery. In the 30-second “Reactions” (featured above) for example, people are showed reacting...Show More Summary

Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry Crews

Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal Farm, continues the brand's "Get Shaved...Show More Summary

We Hear: Weight Watchers to Run First Super Bowl Ad

This morning we learned that Weight Watchers, which made news last April by leaving McCann New York for Wieden+Kennedy after seven years with the former agency, will run its first-ever Super Bowl ad during this year’s game on February...Show More Summary

W+K, AKQA Amsterdam Start Great Things for Netflix

The Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.” The first spot aims to answer some of its own titular “Big Questions”Show More Summary

Verizon Adds Wieden+Kennedy to Agency Roster

A spokesperson for Verizon confirmed today that Wieden+Kennedy will be the latest member of its extensive agency roster. Details unfortunately remain scant due to the company’s unwillingness to reveal too much of its marketing strategy...Show More Summary

W+K Goes to Mardi Gras for TurboTax

Just over a year ago, Wieden + Kennedy launched its first campaign for TurboTax. Twelve months later, “It’s Amazing What You’re Capable Of” is still going strong, and the agency released part of a new batch of “New Year’s in Mardi Gras”-themed...Show More Summary

W+K New York, Delta Airlines Give Back for Christmas

In the spirit of the season, Wieden+Kennedy’s latest for Delta Airlines launched today. Here’s the story behind the spot: the client followed up on its Fall “No Bag Left Behind” by creating a limited run of the starring bear bag for Children’s Miracle Network. Show More Summary

CP+B Poaches W+K ECD to Run LA Creative

Today in More CP+B News, the agency’s Los Angeles office has found its newest executive creative director in Wieden+Kennedy veteran Kevin Jones. Jones will lead all creative efforts at the office moving forward, and he brings more than...Show More Summary

Paying Homage To Julian Richards, An Irreverent, Demented Master Of Ceremonies Disguised As An Agent

Guest Post by Marni Beardsley, Director of Art Production at Wieden + Kennedy the news spreading around for the last few months of julian richards closing shop was something you desperately hoped to be a silly rumor. even with his talented photographers asking my opinion on new homes and the website now defunct in such […]

How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

2 months agoMarketing / Advertising : AdFreak

Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves. Show More Summary

W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism

2 months agoMarketing / Advertising : AdFreak

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. Show More Summary

Weight Watchers takes unusual approach with new ad

Our relationship with food is a complex one, as this new ad for Weight Watchers from Wieden + Kennedy Portland points out...

Chrysler's Using Oculus Rift To Put You Inside a Car As It's Built

2 months agoTechnology / Gadgets : Gizmodo

It seems a test drive just isn't enough to sell customers on a new car these days. So to help promote the new Chrysler 200, the automaker partnered with Wieden+Kennedy Portland, Stopp, and MPC Creative to produce an Oculus Rift virtual reality experience that gives buyers not only a tour of the car, but the process of how it was designed and built. Read more...

W+K Explores Virtual Reality for Chrysler

Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland. But first, this September entry from W+K for client Chrysler is less an adShow More Summary

DigitasLBi, The Eberling Group Showcase Sony

Earlier today, Wieden+Kennedy’s latest campaign for Sony got practical, shining a spotlight of sorts on the company’s many products and the roles they play in turning a creative idea into that thing we try very hard not to call “content.” Here...Show More Summary

W+K, Sony Focus on the Products

Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoingShow More Summary

W+K Keeps Things Short for Gap

Last week we met Wieden+Kennedy’s new work for Gap in the form of family-centric spots directed by Francis Ford Coppola’s daughter Sofia (we were partial to the super-awkward mistletoe scene). The ads were very different than the darker,...Show More Summary

Gap Made a Bunch of Short Art Films, and They're Weird but Very Good

3 months agoMarketing / Advertising : AdFreak

If there ever were a case for injecting fine-art theory into advertising, and vice versa, it's these latest short spots from Gap. The 10 mini-spots, from Wieden + Kennedy New York, promoting the clothing retailer's holiday gift guide, are so odd—but could totally pass as an MFA thesis or be seen at a gallery in Chelsea. Show More Summary

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant

3 months agoMarketing / Advertising : AdFreak

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching "The Other Side," you can press and hold the "R" button on your keyboard to switch between parallel storylines. Show More Summary

W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four...Show More Summary

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