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will.i.am Launches Wild TV Spot for His New Wearable Smartcuff

will.i.am has partnered with mobile network Three to launch a new television spot for the Dial, a voice-enabled smartcuff design from i.am+, tech company founded by musician and entrepreneur will.i.am. Developed by Wieden+Kennedy London, the 60-second advertisement features an appearance by Three mascot, Jackson. Together, he and will.i.am – to the tune of the singer’s […]

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

2 months agoMarketing / Advertising : AdFreak

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week in this Nike spot from Wieden + Kennedy Shanghai in China, where Bryant is revered (but where, in the spot, he urged fans to consider hating him instead of loving him). Show More Summary

P&G's Secret Takes on Young Women's Stresses, Beginning With the Wage Gap

2 months agoMarketing / Advertising : AdFreak

Procter & Gamble's Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger, generational reasons why young women sweat—often because of political, gender-based struggles—and not just their more random individual reasons. Show More Summary

Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With Blaise Matuidi

A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it, French player Blaise Matuidi flashes back through...Show More Summary

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

2 months agoMarketing / Advertising : AdFreak

Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real life for this weekend's Masters tournament, in hopes of landing a grand slam—winning all four majors—on the 2016 tournament circuit. Show More Summary

W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and Biscuits

2 months agoMarketing / Advertising : AdFreak

Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondel?z's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's candy and biscuit categories under the theme "Tenderness is inside." A pair of commercials feature impressive visuals and fanciful story lines. Show More Summary

Ad of the Day: Falkor From The NeverEnding Story Soars as Spotify's New Spokesdragon

Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to tell stories about how its users enjoy particular tracks. Show More Summary

W+K Gives Oregon the Humblest Tourism Slogan Yet: 'We Like It Here. You Might Too'

2 months agoMarketing / Advertising : AdFreak

Yesterday we looked at some grand tourism ads for Wyoming. Today, let's take a peek at a tourism campaign that's more humble, at least on the surface—Wieden + Kennedy Portland's new ads for its home state of Oregon. States spend a ton of money trying to find the perfect line that sums up their identity and everything they have to offer. Show More Summary

Jordan Spieth Gets Help With His Mac & Cheese in This Quiet Gem of a SportsCenter Ad

2 months agoMarketing / Advertising : AdFreak

It's been more than 20 years, but ESPN's "This is SportsCenter" is still going strong. In Wieden + Kennedy New York's latest work for the classic campaign, pro golfer Jordan Spieth brings his caddie, Michael Greller, to the network's...Show More Summary

Southern Comfort Ends Its Global Relationship with Wieden + Kennedy

Wieden+Kennedy still handles Brown-Forman's Finlandia vodka, Maximus vodka and Chambord liqueur brands.

The 10 Best Ads Wieden + Kennedy Made for Chrysler and Dodge Over the Years

Today Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that now seemed like the right time for the two companies to split amicably. Show More Summary

Samsung's First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

3 months agoMarketing / Advertising : AdFreak

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard to miss during Sunday night's Oscars telecast, the new campaign...Show More Summary

Buckle Up, Because Delta Is Coming for You With Another Intense and Lofty Ad

3 months agoMarketing / Advertising : AdFreak

Edgy airline commercials. Who wouldn't want more of those? "Tell the World," the latest excursion in Delta Airlines' "Keep Climbing" campaign from Wieden + Kennedy New York, delivers an intriguing but turbulent ride. Last September,Show More Summary

Martin Sheen and Bill Pullman Are Presidents Once Again in Chrysler's Fun New Ads

3 months agoMarketing / Advertising : AdFreak

Hail to the chiefs! Martin Sheen and Bill Pullman give delightfully cheeky presidential performances in Wieden + Kennedy's new campaign for Chrysler. Of course, neither man has actually been elected to our nation's highest office. Still, they've both excelled at playing presidents—Sheen on The West Wing and Pullman in Independence Day. Show More Summary

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips, effectively ending the ex-SNL star's run as pitchman after he replaced Darrell Hammond in August. Show More Summary

Amy Schumer and Seth Rogen Campaign for Bud Light in Faux-Political Super Bowl Spot

You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday. The first work for the brand from Wieden + Kennedy features Amy Schumer and Seth...Show More Summary

Wieden + Kennedy Prepares Its Super Bowl Spots in a Space Designed to Inspire

Wieden + Kennedy knows Super Bowl ads. In the agency's 34-year history, it has worked with 15 clients to create Big Game-worthy spots. On Sunday, W+K will air its 50th Super Bowl commercial—though it's hard to determine which ad comes in at No. Show More Summary

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

4 months agoMarketing / Advertising : AdFreak

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one question what would it be? — Old Spice (@OldSpice) January 27,...Show More Summary

W+K's New Ads for Equinox Show Wild Visions of What Your 2016 Should Look Like

5 months agoMarketing / Advertising : AdFreak

Equinox is back with another striking print, digital and outdoor campaign from Wieden + Kennedy New York that looks more like fashion advertising than something a gym, even a high-end one, would put out. And the concept goes well beyond workouts, too, pushing the concept of "commitment"—not just in exercise but in life. Show More Summary

Physics Geniuses Illustrate the Mind-Bending Simplicity of TurboTax in W+K's New Ads

5 months agoMarketing / Advertising : AdFreak

Winning a Cannes Lion or a Gold Clio would make George Smoot's Nobel Prize for Physics look like garbage, right? In Wieden + Kennedy's latest TurboTax campaign, some of the world's greatest intellects school average folks on how easy it is to use the online tax preparation system. Show More Summary

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