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Quiz: Can You Match These Vintage Mascots With Their Brands?

We've entered an age where everyone seems to love throwing it back to the good old days. Brands and agencies alike are tapping into old memories, from Wieden + Kennedy's 30-year flashback website to the return of Gatorade's "Be Like Mike" campaign. Show More Summary

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during swim class; a runner through a half-marathon; and a beginner yogi unsure of her surroundings. The spot, by Wieden + Kennedy, launches...Show More Summary

After Almost a Year, FCB Garfinkel Has a New Creative Chief

It took nearly a year, but FCB Garfinkel has filled its top creative role in New York. Eric Cosper, a veteran creative director who has worked at such agencies as BBDO, Wieden + Kennedy and Publicis, becomes the office's chief creative officer under CEO Lee Garfinkel. Show More Summary

Verizon Reviews Digital Business

Verizon is on a roll. After adding Wieden+Kennedy to its agency roster on the creative/strategic side and further consolidating its Sponsorship/Entertainment account by assigning a larger share of the work to Momentum Worldwide, theShow More Summary

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster shop that already works on Coke and Powerade, becomes the fourth agency in three years to handle the brand domestically. Show More Summary

W+K Swipes Sprite from Translation

Wieden+Kennedy added to its recent winning streak (Verizon, Yoplait, KFC) by picking up creative duties for Coca-Cola’s Sprite brand this week. Someone told AdAge that the review (which was not announced) came down to W+K and R/GA and...Show More Summary

Ad of the Day: Dirty Dishes Don't Have to Rule Your Life in These Delightful Ads for Soap

Modern life is riddled with dirty dishes, and Finish wants to help. A new 40-second, rapid-fire ad created by Wieden + Kennedy London for the dishwasher soap (owned by Reckitt Benckiser) runs through the various types of human activities that might make a mess of plates, bowls and glasses—and it turns out pretty much all of them do. Show More Summary

A Filmmaker Gets an Opportunity of a Lifetime

In 2005, Wieden + Kennedy provided a fresh start for Sarah Gertrude Shapiro after she literally fled her reality TV job on The Bachelor—and Hollywood. A decade later, the agency has changed her life yet again: helping her co-create her own Lifetime series about, yes, a Bachelor-like show. Show More Summary

Wieden + Kennedy Turns Its Website Back 30 Years, but Not for April Fools' Day

April 1 is known most places for pranks. But at Wieden + Kennedy it has a different meaning. The agency was founded on April 1, 1982, and celebrates Founder's Day on that date each year. This year it's done something fun with its website, which might be mistaken for a prank. Show More Summary

5 Biggest Posts of the Past 5 Days

Here’s CP+B’s First Infiniti Ad Ogilvy NY Says Goodbye to Its Director of Creative Talent Weight Watchers Breaks Up with Wieden+Kennedy 10 Agencies Pitching Coke for “Open Happiness” Follow-Up Chevy Silverado Goes Back to Commonwealth//McCann

New Website To Put The Joy Back Into Our Purchases

Wooly's first offering. Rudy Adler has spent the bulk of his adult life building. 10 years ago he took part in a program called Wieden + Kennedy 12, a hybrid "school/freak show" provided by the prestigious ad agency. Here he learned how to build brands for socially conscious institutions and causes that couldn't afford the W+K agency fees. Show More Summary

Gap Uses Instagram Videos to Remind Users that ‘Spring Is Weird’

Spring has sprung, and Gap marked the occasion with a \"micro-series\" of one-dozen 15-second Instagram videos. The apparel retailer developed the \"Spring Is Weird\" campaign with creative agency Wieden+Kennedy New York, and the micro-series...Show More Summary

Weight Watchers Breaks Up with Wieden+Kennedy

A perfectly timed Friday dump that went live after everyone had left their respective offices last week revealed that Wieden+Kennedy did not turn out to be the agency Weight Watchers needed to regain its self-confidence. WW had beenShow More Summary

Nike’s ‘Just do it’ slogan inspired by last words of killer facing firing squad

last monthNews : The Raw Story

Nike’s advertising slogan, “Just do it” – hailed as “arguably the best tagline of the 20th century” – was inspired by the last words of a killer facing execution. Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, described during a conference last month in South Africa how he came up...

Verizon to Consolidate More of Its Agency Work

Approximately two months after adding Wieden+Kennedy to its roster in order to refresh its creative campaigns, Verizon has gone through another round of agency consolidation without a pitch. This move concerns the company’s Sponsorship/Entertainment...Show More Summary

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities—the...Show More Summary

W+K and Delta Comfort Frequent Fliers in New Campaign

It’s hard not to think of Edward Norton in Tyler Durden/Fight Club work mode when watching this new :60 spot from Wieden + Kennedy New York for Delta. The ad, clearly pitched to frequent flyers, demonstrates the life of an exasperated traveling businessman. Show More Summary

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

2 months agoMarketing / Advertising : AdFreak

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration of a commercial. "You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur says. Show More Summary

W+K Amsterdam Names Blake Harrop Managing Director

Wieden+Kennedy Amsterdam announced the appointment of Blake Harrop as managing director, replacing Clay Mills, who left for an opportunity in the UK. Harrop will join Executive Creative Directors Eric Quennoy and Mark Bernath, who took over in 2010. Harrop arrives from W+K Tokyo, where he has served as managing director for four year. Show More Summary

W+K Amsterdam Tells One Man’s Life Story for Booking.com

The latest campaign from Wieden+Kennedy Amsterdam for client Booking.com goes well beyond the service of booking a hotel itself and tells the story of (most of) one man’s life starting with the fateful moment he decided to use the service. Booking...Show More Summary

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