Trend Results : Wieden Kennedy

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Southern Comfort Uses Taiwanese Animators to Burn the Word 'ShottaSoCo' Into Your Brain

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday that goes in a totally new direction—featuring digital...Show More Summary

Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential. Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Show More Summary

Sustainable High Performance: Five Questions With Matt Follows

After spending 20 years in the advertising industry as a multi-award-winning copywriter, commercials director and Creative Director at M&C Saatchi, Wieden + Kennedy, Naked and Clemenger BBDO, Matt Follows retrained as a performance psychologist and clinical hypnotherapist at King’s College London. Fusing his extensive leadership team experience with his psychology [...]

Mindshare Adds Priceline's Booking.Com

Mindshare went up against Wieden + Kennedy to win's media business in the U.S and Canada.The GroupM agency has been tapped to handle media strategy, planning and buying. Measured media spending for in the U.S....Show More Summary

New Honda ad has Senna, Type R, Asimo, and astronauts

Wieden+Kennedy creates a rocket-launch-themed ad for Honda Motor Europe called "Ignition," showcasing Asimo the robot, Formula 1 cars, a plane, and the CR-V. Continue reading New Honda ad has Senna, Type R, Asimo, and astronauts New Honda ad has Senna, Type R, Asimo, and astronauts originally appeared on Autoblog on Mon, 17 Aug 2015 11:15:00 EST. Show More Summary

Ad of the Day: Norm Macdonald Is Colonel Sanders, as KFC Campaign Quickly Gets Meta

Darrell Hammond out, Norm Macdonald in. Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably off-kilter—both reverent and tongue-in-cheek—as the chicken chain's founder. Show More Summary

Ad of the Day: Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

We have "Ignition." That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation. Actually, the metaphors are mightily mixed in the campaign's launch...Show More Summary

Honda launches epic new TV spot inspired by space travel

Wieden + Kennedy has launched a new campaign for Honda with a TV spot and print ads inspired by space travel. The cinematic film features the voice of Ayrton Senna, and a cameo from Formula 1 driver Jenson Button.

Blake Griffin Takes on Marvin the Martian in New Jordan Campaign

In case you weren't feeling quite old enough today, the classic Michael Jordan vs. Looney Tunes drama Space Jam will celebrate its 20th anniversary next November. But Nike's newest ad, created by Wieden+Kennedy New York and starring Los Angeles Clippers forward Blake Griffin, is a fresh — and pointed — reminder of the 1996 film. Show More Summary

The Mill: Angry Birds 2 Promo

Angry Birds 2 Promo directed by Francois Rousselet, VFX by The Mill. Agency: Wieden+Kennedy Commissioner / Producer: Lou Hake Creatives: Paddy Treacy, Mark Shanley Account Director: Laura McGauran Production Company: Riff Raff Director:...Show More Summary

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes. You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Show More Summary

One Game Kid Joins Every Pick-Up Game Going In Nike's Latest Multi-Sport Extravaganza

One kid gets the call for football, soccer, basketball, running, baseball, and more, all at once. There's a reason Nike and agency Wieden + Kennedy Portland are seen as the standard bearers for fun, inspiring sports ads, and this latest spot is one of them. Read Full Story

Ad of the Day: Nike's 'Short a Guy' Is a Fun, Frenetic, Multi-Sport Masterpiece

Nike's "Short a Guy" ad from Wieden + Kennedy is a real pick-me-up. In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets some of the biggest stars in sports, who suddenly realize they're "short a guy" for their pick-up games and invite the kid to play. Show More Summary

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

2 months agoMarketing / Advertising : AdFreak

Back in April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful...Show More Summary

Bud Light Goes from BBDO to W+K

Weeks after losing the global Heineken account, Wieden+Kennedy has won Bud Light in the U.S. and Corona worldwide (which will be handled by its Amsterdam office). Bud Light will no longer work with previous AOR BBDO, the shop behind its “Up for Whatever” campaign. The statement from Jorn Socquet, the company’s U.S. Show More Summary

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona brand globally. "We've always looked...Show More Summary

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

2 months agoMarketing / Advertising : AdFreak

A super-fast sneaker deserves a super-fast commercial, and Wieden + Kennedy delivers one here for the Nike Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—directed by Neal Brennan, co-creator...Show More Summary

Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad

2 months agoMarketing / Advertising : AdFreak

Here's a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids being themselves, namely by describing wonderful places or things they'd like to visit, but are also impossible … or so they think. Show More Summary

Heineken Taps Publicis As New Creative Lead Agency, Two Weeks After W+K Exit

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network has been one of...Show More Summary

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