VideoIn the decade since Facebook launched, “social media” transformed how brands market by completely redefining how “word of mouth” worked. If people had always been most influenced in their purchasing decisions by those closest to them, what it meant to be “close” changed as people were able to find and follow [...]
The in-event experience is one of the most frequently discussed topics in the entertainment industry today. With word of mouth becoming an increasingly digital form of marketing – not to mention increased competition with on-demand services and live streaming – teams, performers, and venues are going out of their way [...]
Having talented customer service representatives elevates your brand and supports the most powerful form of marketing: word of mouth.
Whether you're a small business or a Fortune 500 company, word of mouth referrals are likely your easiest way to drive new business. This post will detail how the sales funnel ties in with word of mouth marketing.
I recently dropped $3k on postcard mailers, and out of that I got two potential deals. One of those sellers fell off the face of the earth after begging me to buy the house. Now, I know you are thinking: If they were begging you, how did they fall off the face of the earth? Well, [...]Show More Summary
Turning fans of live music into vocal advocates begins with asking, but that's really just where it starts. How you ask, what you ask for, and how you show your appreciation will directly effect the effectiveness of all of your efforts. ___________________________ Too often, “social marketing” ignores who festival-goers are...
On Tuesday, May 19th, WOMMA brought together 12 speakers to share their insights on word of mouth and social media marketing during T.A.L.K. Social Chicago. From talking fan engagement in the professional sports scene, learning moreShow More Summary
So you think getting a referral from that fanatic fan who can't get enough of your product or service is going to be easy? Think again. Here's what you need to do first.
Last November, Jim Dudukovich and I had the pleasure of leading a half-day workshop to kick off WOMMA Summit in Hollywood. The workshop focused on pressing ethical questions when it comes to word of mouth marketing. We were delighted...Show More Summary
Many lawyers get new clients from traditional word of mouth, supplemented by business cards, websites, online marketing, and maybe some T.V. or radio commercials. Lawyers more committed to marketing may take their strategy a step further, setting up billboards or even a booth at the county fair. After all,......
For the best product testing results, reach out to people you don't know--not just the people you do.
While a satisfied client is the fuel for further sales and word of mouth, an excited client is the jet engine for your marketing. Unfortunately, many photographers don’t know how to turn regular customers into fans. In this article you’ll...Show More Summary
In the digital age of “updates,” “re-tweets,” “shares” and “likes,” healthcare marketers have a unique opportunity to disseminate their message to the masses. Shared media is essentially the new “word of mouth.” This...Show More Summary
Here’s a 3 step marketing tip, to help you attract massively more word of mouth referrals. Think back to the last time you received customer service, which was so good that you wanted to tell everyone. Write the experience down in as much detail as you can. Show More Summary
Your Best Marketing Tool Is Your Authentic Voice March 09, 2015 A small business depends heavily on return customers and word of mouth. I meet dozens of small business owners that go to networking events and work very hard to be a part of the community. It’s wonderful to see them so involved and active.
We (Word of Mouth Marketing Association) are proud to introduce the newest additions to our prestigious Board of Directors, joining some of the most innovative thought leaders in the word of mouth and social media space! The individuals...Show More Summary
In real estate we know “location, location, location” is the linchpin for starting your property search. Similarly, in business, the best individual marketing tool that produces quality results is word of mouth referrals. This a very well-known fact, but often investors fail to utilize word of mouth referrals consistently and effectively. Most investors, when they speak of [...]Show More Summary
As an active investor in social media, I’ve followed the Word of Mouth Marketing Association (WOMMA) since it’s founding by a handful of marketers back in 2004. The growth of marketers in the organization is a testament to the power unlocked by consumer generated content. The core of that power rests with the content creators […]
How Word of Mouth Marketing Works written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ted Wright So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s...Show More Summary
Word of mouth still matters -- but now every review, rating or rave is archived for your future customers' digital reference too.