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Ditch Advertising and Craft Real Stories to Create Marketing “Fizz”

Ted Wright had an incredible idea for a word of mouth marketing campaign to capitalize on Delta Airline’s advantage as an employer with strong Atlanta-based roots. What if employees created yard signs that said “Your Delta Neighbor, Thanks for Flying With Us” outside their home? Frustrated that management didn’t want to get involved, Mr. Wright...

How to spread word of mouth by doing the right thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we tell everyone about — do it by doing […]

How to Market Your Business Without Lifting a Finger

Marketing executives all agree, it's the most effective form of marketing out there. Yet, very few have mastered it. Here's how you can perfect your Word of Mouth Marketing.

The 4 Killer Marketing Mistakes Your SaaS Business Is Making

Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder. Mistakes that wouldn’t happen in a smaller scale startup can happen at an established […]

IN THE MAIL: Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Plus, to…

IN THE MAIL: Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Plus, today only at Amazon: 37% or More Off a Little Giant Velocity Multi-use Ladder in 13-Foot, 17-Foot, and 22-Foot Sizes. Those are good. And, also today only: 50% Off Select Toys from ALEX.

Fans can help you build anything

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC […]

Earning Word of Mouth Marketing through Brand Engagement

Chapter 4 of The Marketing Plan Podcast The Age of Conversation is a myth, at least in title; the way it’s been named. There’s just not much conversation going on. If you take a look at your Facebook stream, for example, you’ll find, that about ninety percent of your Facebook newsfeed is conversation-less; just people [...]Show More Summary

Be remarkably honest

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which […]

Word of Mouth Marketing Thrives Through Social Media

The percentage of the world’s total internet users who use social media has risen from 8% in 2005 to 72% in 2013. This has helped to open up a new platform for companies to communicate their services and products and has been proven in cases to be pivotal to a brands marketing tact.

Personal Branding Weekly – #1 Must Do to Accelerate Networking

A popular saying is that “Social Media is word of mouth marketing on steroids.”  Another is that Social Media amplifies your word of mouth. Both of these statements are true. The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. Show More Summary

Don’t let the conversations end when the campaign’s over

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever […]

Use small stuff to make big impressions

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make […]

What’s the Business Impact of Word of Mouth?

Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Show More Summary

Secrets are great for word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you […]

Cute puppy + Genius word of mouth marketing from KLM

Do you want genuine, meaningful word of mouth?  Do something worth talking about.   P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.

Google Just Updated Penguin. Why Is This Important for Lawyers?

Penguin? What's that? Don't worry if those are the first three words out of your mouth. Unless you -- like those of us at FindLaw -- spend all of your day worrying about search engine optimization and other online marketing buzzwords, don't feel bad that you don't know about Penguin.......

Blow Their Mind, Man

The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures.  Do it surprisingly and generously.  Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the […]

Tell an epic story

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story […]

Turn “whoops” into a word of mouth opportunity

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow […]

Your talkers can say it better with a gift

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell […]

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