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6 Word of Mouth Marketing Tips to Get People Talking About You

Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!

Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

Why the Ice Bucket Challenge works

Because it takes advantage of the fundamental principles of word of mouth marketing: Find people who already have big networks and get them to share Make people look good when they share Keep it fun, not an obligation P.S. Here’s a interesting investigation of the history of the phenomenon.

3 buzzworthy displays that don’t cost a thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Most brick-and-mortar businesses have in-store displays, and most are doing the standard marketing stuff with them (like decorating for the holidays). But as all word of mouth marketers know, doing what everyone […]

Leaders in Advocate Marketing: Q&A with Erik Qualman

This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.

Leaders in Advocate Marketing: Q&A with Jason Falls

According to Nielsen, today’s consumers trust recommendations from other consumers more than any other form of advertising. To help brands understand the word of mouth landscape, Crowdly is kicking off an advocate and social marketing Q&A with industry leaders. Show More Summary

Infographic: 12 Months of Planning for Social Media Marketing Success

“When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing,” says Tammy Lam of the Intuit Small Business Blog. Unfortunately, a great many small businesses […]

Word Of Mouth: Real World "Going Viral"

In the era of digital marketing, brands are increasingly focused on the latest trends from memes to consumer-generated content to mobile everything. Facing an oversaturated landscape of selfies, videos, infographics and white papers,...Show More Summary

3 digital designs that earn word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We don’t always share techie examples of word of mouth marketing, because word of mouth shouldn’t rely on digital or social media to work. But that doesn’t mean your web strategy couldn’t […]

The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?

A majority of Americans said they're not influenced by social media, yet marketers persist. What's the answer to the Social Word of Mouth debate?

How to make water, pushpins, and Boring remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe it’s hard for your product to stand out, […]

Why useful is remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth […]

Turn business trips into word of mouth trips

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event […]

Be there when they need you most

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. For a buzzworthy company, step one isn’t providing great customer service — step one is providing blow-their-minds customer service. One way to do it is to help out your customers when they […]

Prankvertising Is The Worst Thing To Happen To Advertising Since The Starburst.

Pageviews. Today’s world has deemed them so vital, that it’s turned them into one word. Say the word in a marketing meeting, and ears prick up, eyes sparkle, and sometimes drool comes out of mouths. That’s because a video ad’s pageviews instantly turn advertising into science, which it absolutely most certainly is not. Show More Summary

Earning Word of Mouth Marketing through Brand Engagement

Chapter 4 of The Marketing Plan Podcast Business owners are continuously searching for that one thing  that will put everything into harmony. We often times are reeled into specialist’s hype that the missing ingredient in our plan is simply social media marketing, content marketing or search engine optimization. But what if I told you it […]

Superhero word of mouth marketing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. People love talking about those rare moments when companies make someone’s day or, even better, when they save the day. It’s all about the small stuff, like amazing customer service experiences, and […]

If your office is raving about it, your customers will too

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Guess what? The passionate conversations you have at work that spread throughout the entire office, that’s word of mouth. We’re not talking about the daily email threads or the normal work stuff […]

The State of WOMM

It’s no secret that we are big believers in the power of word of mouth marketing — and it turns out we’re not alone. The Word of Mouth Marketing Association recently released the results of their 2014 “State of Word of Mouth Marketing Survey.” A few of their key findings:              Spending on word […] The post The State of WOMM appeared first on Brains on Fire.

3 ways to hold more remarkable events

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to know you. But if you’re putting so much […]

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