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Trend Results : Word of Mouth Marketing


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How to get everyone to see your fans’ love

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are […]

3 word of mouth tips for local businesses

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

Be an advocate for your customers

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of […]

Ownership makes everything more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Think you have trouble starting word of mouth for your stuff? What if you had the job of getting people excited about fire hydrant maintenance? After all, clearing away snow and ice […]

A Marketer’s 5-Minute Guide to Defining Customer Intent and Optimizing for Conversion

In the world of online sales, nothing can be more troubling than low conversion rates. Customer purchases come at a premium, and online marketers lean on social media, retargeting, word of mouth, and plenty more to pull visitors into their … Read More

3 ways to let your fans rave about you

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Honest praise from happy customers will always be more effective than any sales copy you could write. As a word of mouth marketer, your job is to help these great talkers get […]

The Fascinating Psychology Behind Word-of-Mouth Marketing

At SXSW, Wharton professor and author Jonah Berger shared what 10 years of research taught him about word of mouth. On the second day of South by Southwest Interactive hoards of hungover techies and early birds streamed into the Hilton Austin to hear marketing expert and Wharton School professor Jonah Berger. Show More Summary

3 surprises that get people talking

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating a lot of unexpected, surprising moments is a fantastic way to get people talking and to build word of mouth into more of your business. Three ways you could do it: […]

Three classics that always get people talking

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When you’re just getting started with word of mouth, we recommend you start with classic, reliable ways to get people talking. What to focus on: 1. Keeping it personal 2. Offering an […]

Advertising: At the Oscars, Bringing Brands to Life

Advertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.

The fundamentals of being buzzworthy

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. […]

See You at Social Media Week?

Will you be participating in Social Media Week 2014? I'll be at Social Media Week NYC, Here's where you can find me, and a couple MRY friends: --- WOMMA Wine Wednesday: The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Show More Summary

3 ways to turn one-time customers into big talkers

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. All those customers that come in and out of your store or visit your website every day represent a huge word of mouth opportunity. It’s all about turning these passing shoppers into […]

Why Social Media Makes Employees More Productive [VIDEO]

Would you be the least bit surprised if I told you 98 percent of businesses depend almost entirely on word of mouth marketing? What if I told you of those 98 percent, only three percent have a strategy for obtaining leads via word of mouth? Here is my reaction to that: SCARY! read more

Word of mouth is now world of mouth

LAS VEGAS — The best way to succeed in social media marketing efforts is to fail.

The (Book)Buzz About The Passion Conversation

Since it hit bookstore shelves last year, our book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, has been sparking conversation, turning the marketing world  on its head, and setting brains (and hearts) on fire around the globe. Show More Summary

Building the Business Case for Customer Advocacy

Whether you’re buying a car or million dollar enterprise solution, word of mouth influences purchase decisions. That’s why modern marketing programs are quickly realizing the actual value of doing things like creating customer advocates. read more

Support the fans who support you

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. True love only works when it goes both ways. It’s true in life and it’s true in marketing. Show fans you’re grateful for them. Find ways to pay them back for their […]

SodaStream and Puppy Bowl Invite Fans to Host Super Bowl House Parties

It’s a standard tenet: Word of mouth is the most powerful form of marketing. So what better way to get the word out about a brand than to have someone host a party and invite their friends? This is the concept upon which HouseParty.com is founded. Show More Summary

Video: How Costco creates topics that drive long-term word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of […]

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