Trend Results : Word of Mouth Marketing


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When Marketers Collude, Bloggers Lose

As an active investor in social media, I’ve followed the Word of Mouth Marketing Association (WOMMA) since it’s founding by a handful of marketers back in 2004. The growth of marketers in the organization is a testament to the power unlocked by consumer generated content. The core of that power rests with the content creators […]

How Word of Mouth Marketing Works

How Word of Mouth Marketing Works written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ted Wright So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s...Show More Summary

4 Marketing Strategies to Influence Tomorrow's Customer

Word of mouth still matters -- but now every review, rating or rave is archived for your future customers' digital reference too.

3 word of mouth marketing tips for startups

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right […]

3 one-sentence word of mouth wonders

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about your stuff, don’t ask them to remember long […]

3 Powerful Ways to Improve Your Word-of-Mouth Marketing

Word of mouth is the best kind of marketing. Why not do more of it, and less of the other methods?

The Impact of Dark Social in Travel Marketing

The Impact of Dark Social in Travel Marketing February 16, 2015 In this digital era, what would you say is the estimated percentage of word of mouth taking place online? As shocking as this may sound, recent research conducted by EdShow More Summary

Practicing what we preach.

We study word of mouth marketing and why people talk at Brains on Fire. Check out our books if you want to know more about that. So every once and while, just for fun, I like to see what folks on our team are recommending lately and why. Here’s what gets us talking these days: […] The post Practicing what we preach. appeared first on Brains on Fire.

Ditch Advertising and Craft Real Stories to Create Marketing “Fizz”

Ted Wright had an incredible idea for a word of mouth marketing campaign to capitalize on Delta Airline’s advantage as an employer with strong Atlanta-based roots. What if employees created yard signs that said “Your Delta Neighbor, Thanks for Flying With Us” outside their home? Frustrated that management didn’t want to get involved, Mr. Wright...

Ditch Advertising and Craft Real Stories to Create Marketing “Fizz”

Ted Wright had an incredible idea for a word of mouth marketing campaign to capitalize on Delta Airline’s advantage as an employer with strong Atlanta-based roots. What if employees created yard signs that said “Your Delta Neighbor, Thanks for Flying With Us” outside their home? Frustrated that management didn’t want to get involved, Mr. Wright...

How to spread word of mouth by doing the right thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we tell everyone about — do it by doing […]

How to Market Your Business Without Lifting a Finger

Marketing executives all agree, it's the most effective form of marketing out there. Yet, very few have mastered it. Here's how you can perfect your Word of Mouth Marketing.

The 4 Killer Marketing Mistakes Your SaaS Business Is Making

Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder. Mistakes that wouldn’t happen in a smaller scale startup can happen at an established […]

IN THE MAIL: Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Plus, to…

IN THE MAIL: Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Plus, today only at Amazon: 37% or More Off a Little Giant Velocity Multi-use Ladder in 13-Foot, 17-Foot, and 22-Foot Sizes. Those are good. And, also today only: 50% Off Select Toys from ALEX.

Fans can help you build anything

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC […]

Earning Word of Mouth Marketing through Brand Engagement

Chapter 4 of The Marketing Plan Podcast The Age of Conversation is a myth, at least in title; the way it’s been named. There’s just not much conversation going on. If you take a look at your Facebook stream, for example, you’ll find, that about ninety percent of your Facebook newsfeed is conversation-less; just people [...]Show More Summary

Be remarkably honest

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which […]

Word of Mouth Marketing Thrives Through Social Media

The percentage of the world’s total internet users who use social media has risen from 8% in 2005 to 72% in 2013. This has helped to open up a new platform for companies to communicate their services and products and has been proven in cases to be pivotal to a brands marketing tact.

Personal Branding Weekly – #1 Must Do to Accelerate Networking

A popular saying is that “Social Media is word of mouth marketing on steroids.”  Another is that Social Media amplifies your word of mouth. Both of these statements are true. The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. Show More Summary

Don’t let the conversations end when the campaign’s over

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever […]

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