Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a first-quarter-2017 report by 4C Insights, overall social media spend was up 60 percent compared with a similar period the previous year. CMO...
Huh? Weren’t we supposed to live in a word of mouth economy, where the cream rose to the top? NO! Actually, never forget that distribution is king. Did you read that NBC tied in with Netflix for the Olympics, with a two hour special? Millennials are cord-cutters, they don’t even see NBC, but they all […]
A new property portal, Linktosale, being hailed as a 'super portal' is about to launch in the UK but it has admitted to not having a marketing budget; no TV or other advertising. Continue reading UK: New ‘super’ portal about launch in six weeks has no marketing budget – but says it will rely on word of mouth at Property Portal Watch.
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Show More Summary
The Association of National Advertisers made a big move today, expanding its word-of-mouth and social media marketing offerings for members with the acquisition of nonprofit trade group Word of Mouth Marketing Association (WOMMA). Founded...Show More Summary
The Marketing and Advertising industry has come a long way from promoting products by word of mouth to distributing pamphlets and billboards. With the world now closely knit courtesy digital technology everything has become fast paced. Show More Summary
Last year, Stranger Things quietly hit Netflix with little fanfare. Sure, we had a trailer and poster, and all the usual marketing moves from the streaming service, but they were clearly going for word of mouth on this one, and boy did it take hold within the pop culture space. Over the course of the […]
Perhaps the most retro thing about "Stranger Things" was the way people found it -- via word of mouth. The country was not inundated with ads and marketing stunts; instead, viewers heard about the show from friends and sank into its immersive world of nerdy kids, nervous parents and evocative mysteries....
I have a very quick marketing tip for you today, but I think you’ll find it really useful. It’s a simple process, to help you attract more word of mouth referrals. Spend a moment thinking about the last time you were so delighted by a product or service, that you wanted to tell everyone. Show More Summary
The team marketing a Christian film broke the law because the movie was so bad that word of mouth wasn't going to do it any favors.
MARVEL’S “INHUMANS” is going to need awfully positive word of mouth when the ABC series’ expanded pilot hits theaters next month. Because its word of marketing so far is positively awful. And the harder the show’s sales force tries to scrub the early stench, the more the entire enterprise stinks to some Marvel fans. “Inhumans,” […]
Word of mouth marketing is one of the most powerful forms of outreach - here's an outline of the psychological triggers behind its effectiveness.
In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered. Word of mouth has always been one of marketing’s most potent weapons. Today – we have word of mouth marketing on steroids with online reviews. Show More Summary
Word of mouth is an essential consideration for any marketing campaign - here are some key notes to keep in mind.
Summary: Influencer marketing is all the rage these days. Businesses that utilize influencer marketing have a 37% better retention rate than those that don’t rely on word of mouth.
While commentators on earlier articles have accused me of putting words in Ford CEO Mark Fields' mouth with regard to his stance on market demand for electric vehicles (EVs), I don't think that there's any doubt at this point that he isn't pro-EVs, and isn't too concerned with his company's effect on the wider environment. Show More Summary
Word of mouth is one of the oldest and most effective forms of marketing; after all, people trust recommendations from their friends and family far more than they trust ads pushed on them by brands. But the biggest challenge for brands is to foster word of mouth on a wide [...]
“Word of mouth, and stories in trade papers like Backstage, swell the ranks of actors eager to become Standard Patients. Compensation ranges from $25 an hour in Manhattan to slightly more for assignments involving long commutes to outer boroughs; actors mobilized as “secret shoppers,” who infiltrate clinics to monitor the behavior of entire medical staffs, […]
A great book launch relies on word of mouth marketing. Today, I want to share advice I tend to give authors for setting the foundations for word of mouth marketing. This work tends to begin well ahead of the actual launch of the book, oftentimes a full year or more before publication date. I’ll explain […]
When you have raving fans, you get the two most coveted things in 21st century marketing -- word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion.