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Trend Results : Word of Mouth


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How a Book Without a Single Teenage Vampire Became a Bestseller Through Word of Mouth

A few weeks ago a book I'd written became a bestseller. As you can imagine I was pretty happy about this and proceeded to get roundly drunk and throw up in a pair of trousers. All I can say in my defence is that the trousers seemed like...Show More Summary

How a Book Without a Single Teenage Vampire Became a Best-seller Through Word of Mouth

A few weeks ago a book I'd written became a best-seller. As you can imagine I was pretty happy about this and proceeded to get roundly drunk and throw up in a pair of trousers. All I can say in my defence is that the trousers seemedShow More Summary

Brewing Billions Without Advertising: Stone Brewing Co.

Summary: The saying goes that "word of mouth is the best advertising." I can agree on most accounts, but what we sometimes forget to mention is that "word of quality" is what's driving the "word of mouth." Stone Brewing Co. has created...Show More Summary

Al Michaels: Bob Costas Really Needs to Drink a Tall Cold Glass of Shut Your Fat Mouth You Chubby Pisher Juice

Or words to that effect. He spoke to the Hollywood Reporter about his new Thursday Night Football gig on CBS. How do you plan to handle the Washington Redskins nickname controversy on the air? Gaudelli: Just like we handled it...

Perfect Pussy, Joanna Gruesome, Potty Mouth & The Love Of Everything rocked Shea Stadium (pics)

photos by Dylan Johnson, words by Andrew Sacher Perfect Pussy / Joanna Gruesome @ Shea - 8/26/14 The stacked Perfect Pussy / Joanna Gruesome / Potty Mouth / The Love of Everything tour kicked off last night (8/26) with a...

Black Death in the Limpopo

International Hunting Consultants - Representing Hunters with Proven Hunting Outfitters I stood there in momentary shock with the only words coming out of my mouth being the 4-letter variety (which if you know me, never happens). I couldn’t believe that had just happened. Show More Summary

Friend who died of ALS would've loved ice bucket challenge

When ALS stopped the flow of words from her mouth, my best friend, Germaine Thrash Smith, spoke to me with her eyes.

Newswire: Aphex Twin shares details on new album by using words instead of blimps

On the heels of announcements made via zeppelin and sites that can only be accessed using deep web browsers, Aphex Twin’s Richard D. James has shared more details on his forthcoming new album by using his mouth. So, that’s boring. Still,...Show More Summary

Why the Ice Bucket Challenge works

Because it takes advantage of the fundamental principles of word of mouth marketing: Find people who already have big networks and get them to share Make people look good when they share Keep it fun, not an obligation P.S. Here’s a interesting investigation of the history of the phenomenon.

3 buzzworthy displays that don’t cost a thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Most brick-and-mortar businesses have in-store displays, and most are doing the standard marketing stuff with them (like decorating for the holidays). But as all word of mouth marketers know, doing what everyone […]

Leaders in Advocate Marketing: Q&A with Erik Qualman

This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.

Freak Shows and Patent Medicines During the Great Depression

Imagine a world without newspapers, electricity or central heat. Imagine a world without television. If you can think of a world where all communication was by word of mouth, that was our world, during the Great Depression in the small farming community in Missouri.

Sharpton Says ‘Rand Paul Is Right,’ Wonders How This’ll Hurt Hillary Clinton

2 weeks agoNews : Mediaite

"Rand Paul is right" are perhaps the last words you'd ever expect to come out of Al Sharpton's mouth. But a militarized police response to the protests in Ferguson, Mo., has, indeed, made strange bedfellows this week.

The Best Places To Report On SketchFactor

I’m not going to lie. I won’t pretend that I’m not a white woman from an upper-middle-class family from a relatively affluent suburb of Chicago, that the word “sketchy” has never come out of my mouth relating to majority black or Hispanic neighborhoods, that I was never told to avoid “certain areas” of the city. [...]

Leaders in Advocate Marketing: Q&A with Jason Falls

According to Nielsen, today’s consumers trust recommendations from other consumers more than any other form of advertising. To help brands understand the word of mouth landscape, Crowdly is kicking off an advocate and social marketing Q&A with industry leaders. Show More Summary

Flavor takes center stage at Sakata

WOODLAND, Calif. — Talk to most of the product managers and breeders of Sakata Seed America Inc.’s warm-season crops, and some of the first words out of their mouths will likely be about flavor or taste.

Flavor takes center stage at Sakata

WOODLAND, Calif. — Talk to most of the product managers and breeders of Sakata Seed America Inc.’s warm-season crops, and some of the first words out of their mouths will likely be about flavor or taste.

I Intervened On Behalf Of A Young Man Who Was In Danger Of Being Unfairly Arrested

3 weeks agoLifestyle : xoJane

I bent down to make eye contact with the boy, who was still sitting and staring straight ahead. I said, “I’m gonna tell them what I saw, but I don’t want to put words in your mouth." He cut me off: “They won’t listen to me anyway.” Read more

Infographic: 12 Months of Planning for Social Media Marketing Success

“When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing,” says Tammy Lam of the Intuit Small Business Blog. Unfortunately, a great many small businesses […]

Does word of mouth mean anything when it's bought and paid for?

Earlier this week an unusual email arrived in my inbox offering cold, hard cash.

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