Summary: No matter how technologically advanced the advertising community gets, nothing will trump the recommendations and referrals people get from other people. Word of mouth is the ultimate weapon -- a weapon that has never had to evolve. People will always gather in a group of friends, family, or colleagues and will share their experiences.
After a slew of bad word of mouth and embarrassing delays, the reboot of Robocop will finally be limping into theatres at the beginning of 2014. Original director Paul Verhoeven had no involvement and the whole thing appears to have little resemblance to the original flick. Show More Summary
Meeting with a prospective client last week, the first words out of this business owners’ mouth, the owner of a three million dollar small business were, “I just want the drama to end.” Whenever I hear a statement like that I get the...Show More Summary
Mouth watering. No other words for it. Manchester City against Barcelona is a Champions League tie for the ages. Lionel Messi and Neymar up against the likes of Sergio Aguero and Yaya Toure—it's the heavyweight clash of the last 16 draw. The...Show More Summary
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Because our world is run by humans, it’s a given that things will go wrong. At some point, something is going to break. Maybe it’s your fault, maybe not. The details won’t […]
Instagram has emerged as one of the hottest social media platforms for connecting with consumers. Businesses frequently host Instagram photo sweepstakes and contests, using hashtags as word of mouth marketing and to organize submissions. Show More Summary
Marketers have known for years that word of mouth marketing (WOMM) is the most credible form of advertising because promoters don’t stand to gain anything personally by recommending the product and are even willing to put their own reputations on the line. read more
A new campaign called "mundpropaganda" ("word of mouth") has been launched by German GQ featuring straight German celebrities locking lips in the name of fighting homophobia. The campaign appears in the magazine's January issue. Some of the couples featured are...
On Wednesday, New York Times columnist Maureen Dowd decided to invent a running commentary from House Speaker John Boehner on how Republicans stink at talking to women. “Some of these punks and losers in the Tea Party who have joined...Show More Summary
Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,” conducted by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA).... Read More
We’ve all heard about the influence of ‘word of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. There are books on the subject. Try this one — Word of Mouth [...]
When do you complain about a faulty product or a bad shopping experience? Do you tell your friends or does a total stranger hear the brunt of your rant? According to a new study, it turns out that men and women engage in negative word-of-mouth advertising in very different ways.
Here’s a guest post Christopher Carfi, VP of Platform Products at Swipp, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know […]
If anyone ever offers you a ride in a Lamborghini Aventador the only word that should come out of your mouth is YES. Matt Farah took me for a ride in this very car while at the SEMA show this year and I’ve got to admit, it’s every bit as crazy as he said it […]
In Jason Bateman's directorial debut, Bad Words, his character gets to have a filthy mouth - and lots of fun. As 40-year-old man-child Guy Trilby, Bateman's character joins kids in spelling bees, having found a loophole to let him compete. Show More Summary
Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power,...Show More Summary
“Not what goes into the mouth defiles a man; but what comes out of the mouth, this defiles a man.” – Matthew 15:11 (NKJV) The truth in Christ’s words was never more evident than when MSNBC’s Martin Bashir made his recent disgusting remarks about former Alaska Governor Sarah Palin. Show More Summary
You can hear the whipping of the bat through the air from the on-deck circle, the crunching of the cleats in the dirt. You can see the beards on their faces and hear the words from their mouths, whether it?s a player, coach, or umpire. Show More Summary
Putting the words of R. Kelly into the mouth of Benedict Cumberbatch? Okay, that's pretty genius. Shouts to the producers of Jimmy Kimmel Live, who realized what they could achieve when both guys appeared on last night's show. Kells could use a bit of the sexy British accent, and Cumberbatch... More »
Michael from Vsauce explains what makes a swear word a swear word. Awesomer head cheese Paul Strauss has lived in three of the top five swearingest states – so it’s no wonder he gets his mouth washed out with Lifebuoy weekly.