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Ask any high school boy who likes video games who PewDiePie is and they will tell you that he is the most watched video personality on YouTube. The main focus of PewDiePie’s videos is his commentary and reactions to various video games as he plays, captured on video and shared on his YouTube Channel.… Read More
Samsung and its carrier partners have been doing a lot to educate us about the Galaxy S6 and Galaxy S6 edge’s best features, but some videos recently been posted on YouTube do a nice job of showing us some of the device’s more unheralded features. Show More Summary
Facebook is reportedly in talks with several media firms for a new project known as "Anthology," according to a new report from The Information's Amir Efrati and Tom Dotan. The idea is to get companies like Vox, Vice, and The Onion among others to produce short videos that would be published directly on Facebook. Show More Summary
The below video of Pastor Creflo was obviously intended for partners of his ministry, but now the YouTube video titled Creflo Dollar – Official Fundraising Video for $65 Million Dollar Private Jet has gone viral after online outrageShow More Summary
Some disgruntled partners aren’t convinced the No. 1 vidsite will be able to fully retain its share of eyeballs moving forward. A top exec at one large multichannel network puts it more bluntly. “YouTube has positioned itself to potentially blow the biggest halftime lead in the history of sports,” he says.
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Legendary Digital Media and Fullscreen have partnered with YouTube phenoms Grace Helbig and Hannah Hart in an updated version of Sid & Marty Krofft‘s classic 70’s TV series Electra Woman and Dyna Girl, bringing the property to a new generation of viewers. Show More Summary
Children’s entertainment giants like Jim Henson TV, DreamWorks, Sesame Street and programs like Thomas the Tank Engine are partnering with YouTube to push content on the new app. Educational programs like National Geographic Kids and...Show More Summary
GSD&M is launching a humorous campaign for PetSmart, entitled “Partners in Pethood,” with broadcast ads debuting during the Academy Awards. The full-length versions of the spots ere uploaded to the rband’s YouTube page yesterday. Both take a satirical look at how people treat their pets like they are their children. Show More Summary
YouTube is clearly the leader in ad-supported video online, but there are always new ways it can work with its content partners. Today at the CODE/Media Conference in Southern California, YouTube content head Robert Kyncl said top partners will receive benefits to help them out. Read More
VH1 and 'What's Trending' partner for 'Huge on the Tube' video series.
Muzooka has launched Partner Platform, a new feature that takes the headache out of managing demos for both sides of the music industry. For industry professionals, sifting, sorting, and assessing the endless pile of YouTube links, Soundcloud profiles, and who knows what kind of file attachments can be exhausting and less than efficient. Show More Summary
What’s Trending, the Emmy nominated content platform, has partnered with Marriott for a new campaign designed to push their mobile check-in app. They’ve tapped five YouTube stars to produce five episodes of travel programming. The episodes...Show More Summary
So who wants to feel old today? 72andSunny created a Tinder-themed anti-smoking music video for truth (who selected the agency as its creative partner about a year ago) entitled “Left Swipe Dat” featuring all sorts of “YouTube celebrities” — most of whom anyone over the age of 20 hasn’t heard of. Show More Summary
Nintendo has excluded the entire lineage of Super Smash Bros games from its Content Creators Program, meaning that YouTube personalities who wanted to upload videos of the series will not be eligible for a cut of Nintendo’s ad revenue. Also blocked are third-party games licenced by Nintendo, such as Pokemon and Bayonetta. Full report here
Does a smartphone company need a hip hop anthem to be cool? HTC thinks the answer is yes, so it partnered with rapper Doc G to create "Hold the Crown." The rap was uploaded to YouTube last week but noticed by The Verge on Tuesday. See...Show More Summary
Epoxy was founded with the idea of helping YouTubers to engage with audiences and track their reach on platforms like Facebook, Twitter, Instagram, and Vine. Today the company is announcing that it’s partnered with some of the largest new multichannel networks (MCNs) out there. Read More
AT&T has recently announced that it has partnered with Snapchat to create SnapperHero, the first original scripted series distributed through Snapchat. The series will feature popular users of Snapchat, Vine, and YouTube like Anna Akana, Freddie...Show More Summary