Content marketing is a tricky business. On one hand the concept itself pretty much remains the same: Drip email campaigns and blogging are just as effective now as they were ten years ago, perhaps even more so. We all pretty much know the score at this point and any marketer not using content isn’t a marketer at all. Show More Summary
The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it might be time you [...]Show More Summary
Staying up to date with your personal brand’s content strategy is an important in order to effectively reach an ever-changing audience online. The type of content that is published will either attract or turn away readers on your blog and on social media. There are several ways the right content can work for your brand … Read the Rest ?
The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing universe to see where your efforts [...]Show More Summary
Here are six kick-ass strategies you can incorporate into your marketing strategy for optimal content promotion and amplification success. The post 6 Content Strategies to Boost Your Digital PR & Link Building Success by @impressiontalk appeared first on Search Engine Journal.
It's far too easy to get caught up in the hype and hoopla of social media and forget that it's part of a larger strategy. To business owners, the whole idea of content marketing and social media must be confusing. How do you know it's working? Is there direct, measurable return on investment? What happens...
There are parallels between what you'd want in a good mate and what you'd want in a marketing partner. Use these dating tips to find the best professional or agency to assist you with your marketing strategy. The post Apply These 5 Dating...Show More Summary
When developing a product or content marketing strategy, it’s important to outperform your competition. I’ve always recommended to my clients to know and understand your competition because this is truly your roadblock in any business. Show More Summary
For your content marketing strategy to be impactful and successful, great content is a pre-requisite. Usage of the correct tools at the right time is crucial for maximizing productivity. These will help in creating better and more content...Show More Summary
A-B testing is a great way to compare online marketing strategies and content to see which one works best. Here's how A-B testing works.
Find out how you can marry SEO and content by using the right keywords to give yourself a competitive advantage. The post How to Marry Your SEO & Content Marketing Strategies by @alextachalova appeared first on Search Engine Journal...
Content is a key element of your marketing game. To win, you should research what your competitors do. Here's how. The post How to Turn Your Competitor’s Content Marketing Strategy Against Them by @grybniak appeared first on Search Engine Journal.
As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — [...]Show More Summary
A content audit can deliver invaluable insights into the effectiveness of your content marketing strategy, and ultimately the success of your website. The post How to Do a Website Content Audit in 4 Simple Steps appeared first on AllBusiness.com The post How to Do a Website Content Audit in 4 Simple Steps appeared first on AllBusiness.com. Show More Summary
Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. Show More Summary
It’s certainly no secret that quality content is the foundation of every marketing strategy. And you may think the success of your content marketing initiatives rests in the capable and creative hands of your marketing team members.Show More Summary
The Content Standard (TCS) is the content hub within the much bigger Skyword, a company that helps marketers create and implement effective content marketing strategies.One day, the TCS team realized that, though they were preachingShow More Summary
Summary: It is common to hear about many bloggers that have great content but receive no traffic to their sites. Even if you are not trying to build a big business, it is nice seeing your work and ideas appreciated by the masses.
Content marketing is a strategy that’s used for both customer acquisition and customer retention. On top of that, how you present your brand through content marketing will affect how it’s interpreted on other channels, like social media. Show More Summary
Creating quality content is the foundation for all content marketing strategies. Your visitors won’t know which marketing gurus you follow or what strategies you use – they just want amazing, fresh content. Content marketing is like creating a restaurant for people who know they’re hungry, but don’t know what they want. Show More Summary