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Bowing to real estate agents, Zillow pauses new advertising strategy

A search engine advertising strategy newly tested by Zillow has raised the hackles of some real estate agents, spurring the listing portal to promptly suspend the experiment. The advertising technique involves placing Zillow ads in front of Google users who search the names of brokerages...

Zillow listing metrics now baked into popular MLS tool

On April 8, the 6,000 members of the northern Colorado-based multiple listing service Information and Real Estate Services LLC were the first MLS members able to use the free, popular listing-performance monitoring tool ListTrac with metrics from Zillow Group. The tool can help...

Zillow Forecast: Expect Case-Shiller National House Price Index up 4.0% year-over-year change in April

The Case-Shiller house price indexes for March were released this yesterday. Zillow forecasts Case-Shiller a month early, and I like to check the Zillow forecasts since they have been pretty close.From Zillow: Expect More of the Same...Show More Summary

Rental Fever

  Rental costs are increasing faster than home values for the first time since 2012. Rental increases outpaced property values in 20 of the 35 largest U.S. markets last month, according to Zillow.   Source: Bloomberg

Own a former party island with NYC views in Connecticut

Last week, a Long Island, New York home that inspired some of F. Scott Fitzgerald’s Gatsby party scenes went on the market. This week a whole party island is for sale. According to real estate site, Zillow, Tavern Island in Norwalk, Conn. was used as a speakeasy during Prohibition. It was owned by Billy Rose,

Rentally Deranged: Mapping Where Rents Are Shooting Up the Most in LA Right Now

Rents across the US rose more than home values in April "for the first time in years," according to Zillow—while sale prices have gone up and down, rents have only risen over the last several years. In the Los...

Big real estate firm doubles down on Zillow reviews

As part of a relaunch of its website, Windermere Real Estate is now letting agents show Zillow reviews on their agent profile pages on windermere.com...

Zillow’s warrior-priest knows how to disarm critics

Friends sometimes ask: “I just want to make sure you haven’t leapt out of a window yet.” Misty-eyed spouses have thanked him for boosting their beloveds’ business. But a critic has encouraged him to have a second heart attack, and some agents have labeled him a shill. Meet Jay Thompson, the man charged with defending Zillow across the blogosphere...

RE/MAX LeadStreet Joins Zillow Tech Connect: Leads

Zillow has announced that one of the nation's largest real estate franchisors, RE/MAX, has joined Zillow® Tech Connect: Leads, adding RE/MAX LeadStreet® to the growing list of technology partners.

The Numbers: San Francisco's Median Rent Climbs to a Whopping $4,225

Photo via Markus Spiering Rents in San Francisco continued their upward march in April 2015, according to the just-released Zillow Rent Index. When we last checked in with Zillow's index after the first quarter of the year, it showed rents...

Best portal TV ad? realtor.com’s takes the cake

Realtor.com's national TV ad does a better job of connecting with consumers than Zillow's, according to the 3,687 readers who took Inman's poll this week. It wasn't a landslide, but with 60.7 percent of the votes, realtor.com came out ahead...

Zillow’s Long Form does the opposite of ‘advocate for consumers’

I like a good mystery, but not when it comes to buying big-ticket items such as a house or condo. Fortunately, the Internet has been a boon to consumers seeking all manner of goods and services, from cars and vacations to mortgages and homes...

Homes.com embracing local data

Homes.com, a listing portal that commands a large audience but is sometimes overshadowed by Zillow, Trulia and realtor.com, has recently placed a focus on helping prospective buyers get a better feel for neighborhoods online. The portal is playing catch-up with competitors in adding some types of community data to it its search experience...

Realtor.com launches NYC ad campaign

Like fashion, art and food, real estate in New York City is a land apart. And today, realtor.com operator Move Inc. joins its chief rival, Zillow Group, with a marketing campaign designed to reach the Big Apple's unique audience...

SEO for real estate marketing is a journey, not a destination

The journey to real estate search engine marketing domination starts with SEO. This quest for power is why big brands such as Zillow and realtor.com spend millions of dollars each year on SEO services to dominate search engine result pages for almost all the real estate keywords you can imagine...

‘Match score’ app puts Zillow ‘on steroids’

Alex Bowman and Chris Ridenour knew the neighborhoods where they wanted to live when they began searching for homes on listing portals. But properties for sale in those communities were in short supply and often seemed to loom stubbornly above their price range...

Zillow vs realtor.com: whose national TV ad is best?

With the unveiling of its 2015 national TV ad last week, realtor.com joins Zillow on the national TV airwaves this year, where the ads will compete for consumer mindshare. Give your take on which portal's ad you think best connects with consumers in Inman's poll below...

Zillow Group Signs 105 New Multiple Listing Services in Past Six Weeks

Zillow Group has announced that Zillow and Trulia have signed 105 new agreements with multiple listing services (MLSs) in the past six weeks. In total, Zillow Group has signed 235 new agreements with MLSs since January 2015, representing hundreds of thousands of agents and listings.

Michael Jordan cuts the price of his massive Chicago estate to $14.8 million

Michael Jordan has lowered the price of his Highland Park, Illinois estate to $14.885 million, according to Zillow. The house was put back on the market at $16 million in January 2014 after failing to sell at auction. Back in 2012, he had it priced at $29 million The 56,000-square foot compound has nine bedrooms and 15 bathrooms. Show More Summary

Tiger Global Bulks Up on China E-Commerce, Adds to Alibaba, JD.com

Hedge fund Tiger Global Management padded its position in Alibaba (BABA) last quarter, a period in which it established fresh a stake in Priceline (PCLN) and Zillow Group (Z), according to regulatory filings. Mandatory fund holding disclosures are coming fast and furious on Friday’s deadline. Tiger Global is the hedge fund firm founded by Chase [...]

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