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Real talk: Zillow Group’s new brand, ‘millennial worship’ and Upstream

If you ask Wiktionary, to swim upstream means "to opt for a difficult course of action when a simpler alternative is available." And if you ask Rob Hahn and Greg Robertson, real estate’s Upstream venture is a prime example of doing things the hard way...

6 types of real estate consumers who could benefit from Opendoor

Good news for Zillow Group -- the industry has found a new scapegoat: Opendoor. Agents are spending so much time knocking this new model and berating anyone who may have considered the service. ...

Zillow Forecast: "The national Case-Shiller index is projected to climb 5.9 percent year-over-year in March"

The Case-Shiller house price indexes for February were released this morning. Zillow forecasts Case-Shiller a month early, and I like to check the Zillow forecasts since they have been pretty close.From Svenja Gudell at Zillow: March...Show More Summary

New Zillow ad campaign tugs at the heartstrings

Zillow's newest ad campaign, "Finding Home," shares the stories of five buyers who have different backgrounds and needs but one thing in common — a twinkle in their eye for the perfect place to call home....

Black Knight: House Price Index up 0.8% in February, Up 5.7% year-over-year

Note: I follow several house price indexes (Case-Shiller, CoreLogic, Black Knight, Zillow, FHFA, FNC and more). Note: Black Knight uses the current month closings only (not a three month average like Case-Shiller or a weighted average...Show More Summary

Zillow to announce Q1 financial results on May 4

In February 2017 the U.S. realty company posted its much-anticipated 2016 financial results, growing its revenue by 31 per cent to $846.6 million, but still posting a net loss of $220.4 million.

Dodge Ball in MLS Standards

More than a few people have read my post the other day as somehow “picking sides” between Zillow and Upstream, or, worse, even slamming the…Read Post The post Dodge Ball in MLS Standards appeared first on Flexmls.

Is growth of Zillow Group’s Bridge platform hype or substance?

During Zillow Group's annual MLS Forum in Las Vegas this week, the real estate giant took the opportunity to announce that more than 10 multiple listing services with more than 180,000 agents combined had signed up for a listing input tool from its Bridge Interactive subsidiary, representing growth in its customer base. Show More Summary

Bridge Interactive adds more listings services to its database

"We are pleased with the growing adoption of Bridge Interactive within the industry," said Errol Samuelson, Zillow Group chief industry development officer. "Listing data management is a complex challenge for MLSs and brokers. For more than 10 years MLSs have relied upon Bridge's innovations to simplify listing management significantly for everyone involved."

Hyping Short-Term Tech Under The Gauzy Lights of Vegas

Zillow is undoubtedly providing a good party for lots of MLS leaders in Las Vegas this week, including many of our customers. I love a…Read Post The post Hyping Short-Term Tech Under The Gauzy Lights of Vegas appeared first on Flexm...

Court rejects Zillow’s insurance claim for legal expenses in VHT case

The real estate industry has been following the VHT lawsuit closely, in part because the photos at issue in the case were provided to Zillow by real estate agents, brokers and multiple listing services -- possibly under misattributed rights. Show More Summary

Is the House Only Half Of It?

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: Ad #2: I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. Show More Summary

New Zillow report says U.S. millennials most confident about home ownership

These survey results come after Zillow recently announced its plan to add yet another website to its brand, with the announcement that it plans to launch RealEstate.com, a portal designed for millennial homebuyers.

‘But my Zestimate is higher than that’: 11 ways to respond

You're in the listing presentation, showing your potential clients the comparable listings in their neighborhood and making a recommendation about price, and it comes -- the statement you've been dreading: "But Zillow's Zestimate puts our house at $X higher than that price."...

Zillow warns agents about scam involving fake leads

Estate Agent Today reported that a message sent Wednesday to Realtor Kim Rockburn from an email address with the domain zillow.pro congratulated Rockburn on receiving “two new premium real-estate leads from ZillowAds.”

Email scam hawks fake Zillow leads to agents

Real estate agents are receiving Zillow-branded emails from a scammer hawking fake leads. At least one real estate agent has been tricked into submitting credit card information for the fake leads....

Ask Denise: Getting Reviews

Q: “Denise, I have had a number of my clients review me on Zillow, but I also want those reviews to be on Yelp, REALTOR.com, and Facebook. Can I just copy and paste?” In a short answer, no. Each client needs to review you individually and rate you from their own account. If your goal […]

Insurtech Startup Wellthie Raises $5M to Become The Zillow for Small Business Health Insurance

Wellthie –  an insurance technology company offering leading broker and comparison shopping tools that simplify insurance distribution and optimize choices for small businesses and individuals, has raised $5 million in Series A funding. Show More Summary

Zillow is about to launch a new real estate site specifically for millennials

“We’ve spent a great deal of time thinking about millennials, how they approach real estate and the experience they expect during the search process,” said Jeremy Wacksman, CMO at Zillow Group.

Revestor and Defensibility

I came across an article titled This Real Estate Startup Is Exploiting Zillow And Airbnb’s Blind Spot on Forbes yesterday. It’s about Revestor. First, let’s get the obvious out of the way. The headline is misleading; they are not exploiting a blindspot. Show More Summary

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