Google and its video game studio, Niantic Labs, are adding another layer to their augmented reality app, Ingress, by bringing it to TV, The Information reports. In Ingress, players travel -- in physical reality -- to marked locations called "portals," and they hack and defend those positions using iOS and Andriod devices, including Android Wear. Show More Summary
Last year, Google Inc tried and failed to purchase the popular video game livestreaming service Twitch.tv, and the site ultimately went to Amazon Inc for a $970 million deal. Now, Google is fighting back by reportedly spinning its own livestreaming service on … Continue reading ?
Google's big business is online advertising — figuring out how to use behavioral data to market you to commercial entities. So it's no surprise that it's turning that expertise to its television offerings in Google Fiber. In Kansas City, Google is planning to roll out targeted TV ads that will change depending on the viewer's […]
Google will expand its Google Fiber service to include Salt Lake City, offering residents access to its TV service and Internet speeds of up to 1Gbps. Google Fiber is already live in Provo, Utah, but there's no word on when service will begin in Salt Lake City.
Google will soon give advertisers the power to target TV viewers based on their viewing history. The post Thanks to Google, TV Ads Are About to Start Watching You appeared first on WIRED.
Hulu, a go-to service for online TV, has launched Vessel today, which is a new video-streaming subscription service that will allow users to have an early access to content provided by Google Inc (NASDAQ:GOOGL)’s YouTube. A CNET article reported on the news and discussed about the newly announced service after a deal between Hulu LLC and […]
Google is taking its data-driven advertising approach to the more traditional world of television -- in Kansas City, at least.
New methods of consuming TV means new methods of delivering ads. As the cord-cutting revolution continues, we're going to see new experiments with monetizing your attention. Here's one such experiment: The commercials shown to Google Fiber's television customers in Kansas City will be tailored to their viewing history. Show More Summary
Customers will have to opt out to avoid seeing targeted ads.
Google Inc (NASDAQ:GOOGL) has announced earlier today about some new technology that would make the Television Ads behave more like the internet ads. When you hear that first, you would question what is that supposed to mean? Laptop Mag Reviews Editor, Mike Prospero talked on CNBC about what Google Inc (NASDAQ:GOOGL) is trying to do? […]
As dominant as it is and has been for decades, TV advertising is something of a crapshoot. Neilsen ratings are still the gold standard for every network out there, especially since they now finally track time-shifted viewing. But Neilsen still uses their own proprietary tech, and works on a sampling basis. In an age when every set-top box and most … [More]
If you’ve been tempted by Chromecast but need the gadgets connected to your TV to do a little bit more – good news! Google’s Nexus Player, its first Android TV device, is launching in the UK on March 26. The black puck’s biggest advantage over the Chromecast is that it’s a dedicated set-top box so you don’t need another device to use it. Show More Summary
Google Inc (NASDAQ:GOOGL) is in the process of launching a TV ad-tracking system that will enable marketers to know the accurate number of people who might have seen their ads on TV. The new feature will use a system similar to the technology used to measure ad views online while bringing internet-like ads on the […]
There are just hours to go until Manchester United play Liverpool at Anfield in a mouth watering Premier League clash. Kick TV start their video preview with an amusing clip from the Chevrolet Google hangout featuring Wayne Rooney, Michael Carrick and Ander Herrera earlier this week. They then move on to two TalkSPORT videos that […]
For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Show More Summary
Google has announced today that it is beginning to test local ads with mobile-like ad-targeting for its Fiber TV service in Kansas City.